安徽省高校图书馆讲座品牌建设调查分析

发布时间：2018-02-16 01:56

本文关键词： 安徽省高校图书馆讲座品牌建设　出处：《安徽大学》2017年硕士论文　论文类型：学位论文

【摘要】：梁启超曾云:"战士死于沙场,学者死于讲座",著名的国学大师梁启超把讲座之于学者当成战场之于战士一样光荣,讲座不仅对于传授者而言充满魔力,成功的讲座对于听者而言更是一场知识的大餐,一次视觉与听觉的盛宴,讲座的历史由来已久,源远流长,从春秋战国时期孔子设讲坛讲学,到中世纪讲座在大学校园的兴起,讲座的发展经历了漫长的历史周期而经久不衰。90年代以来,伴随市场经济的兴起,我国的高等教育出现素质教育不到位,专业教育单一局限的严峻局面。实施教育改革,提升大学生的综合素质特别是文化素质被提上日程。校园讲座作为提升大学生综合素质的重要手段得到国家的大力推动,如雨后春笋般蓬勃发展。在高校讲座作为学生的第二课堂,是学生丰富学识增长见识完善自我的最佳途径,高校图书馆讲座的重要性不言而喻。然而讲座资源在高校间的不均衡也是不争的事实,诸如清华北大之类的名校,其讲座从数量到质量都在国内处于领先地位,其讲座品牌的影响力也不仅局限于本校甚至学校所在城市,可以说其举办的很多讲座都在全国范围内颇具影响力。而在国家大力支持文化事业发展的当下,李克强总理在政府工作报告中大力倡导全民阅读活动的开展,图书馆的发展迎来新的契机,图书馆的品牌化建设也被各高校图书馆纷纷提上日程,讲座的品牌化不仅是高校图书馆品牌建设的重要组成部分,也是当前高校大力发展文化建设的需要,更是体现高校软实力印证高校综合实力的一张重要名片。然而近年来,随着网络技术的发展,人们获取信息的渠道更加便捷,特别是高校学生在课堂之余获取知识的途径更加多元,讲座的发展受到较大冲击,在这种背景下,高校图书馆提升讲座质量,进行品牌化建设更是势在必行。本文通过网络调研,文献调研等方式对安徽省高校图书馆讲座开展情况的调查分析,介绍了安徽省高校图书馆讲座品牌化建设的现状,并选取了中国科学技术大学图书馆,安徽大学图书馆以及安徽师范大学图书馆的讲座品牌进行重点调研和分析,总结出安徽省高校图书馆开展讲座品牌化建设的特点及不足。在安徽省高校图书馆讲座品牌建设中存在品牌意识薄弱,讲座品牌定位不清晰,讲座数量及质量有待提升,高校图书馆讲座品牌营销和推广不到位,讲座形式单一,讲座资源在校际分配不均衡等问题,针对这些问题提出安徽省高校图书馆应强化品牌意识,对讲座品牌精准定位,从多个方面对讲座的数量以及质量进行提高,开拓全方位的讲座品牌营销渠道,丰富讲座形式,拓展讲座品牌综合利用各方资源,建立安徽省高校间讲座联盟,大力进行讲座品牌建设等建议。只有高校图书馆讲座在品牌化的建设中不断完善自我,才可以打造出知名度高,影响深远,经得起检验的讲座品牌。
[Abstract]:Liang Qichao Zeng Yun: "A soldier dies of battlefield, a scholar dies from a lecture." the famous master of Chinese culture, Liang Qichao, treated the lecture as an honor to a scholar as a battlefield to a soldier. The lecture is not only magical for the teacher, but also for the teacher. A successful lecture is even more a feast of knowledge, a feast of vision and hearing. The lecture has a long history and has a long history. From Confucius' podium in the Spring and Autumn and warring States period to the rise of medieval lectures on university campuses, The development of lectures has gone through a long historical cycle. Since the 1990s, with the rise of market economy, the quality education of higher education in our country is not in place, and the professional education is limited. The promotion of college students' comprehensive quality, especially the cultural quality, has been put on the agenda. As an important means to promote the comprehensive quality of college students, campus lectures have been vigorously promoted by the state. As a second classroom for students, lectures are the best way for students to enrich their knowledge and experience and improve themselves. The importance of lectures in university libraries is self-evident. However, it is also an indisputable fact that lecture resources are not balanced among colleges and universities. Famous universities such as Tsinghua University are in the leading position in terms of both quantity and quality of lectures. The influence of its lecture brand is not limited to the school or even the city where the school is located. It can be said that many of its lectures are influential throughout the country. And at a time when the country is vigorously supporting the development of cultural undertakings, Premier Li Keqiang strongly advocated the development of national reading activities in the government work report, the development of the library ushered in a new opportunity, and the brand construction of the library was put on the agenda one after another by each university library. The branding of lectures is not only an important part of the brand construction of university libraries, but also the need of developing cultural construction in colleges and universities. It is also an important business card to reflect the soft power of colleges and universities to confirm the comprehensive strength of colleges and universities in recent years. With the development of network technology, it is more convenient for people to obtain information, especially for college students to obtain knowledge in addition to classroom, and the development of lectures is greatly impacted. It is imperative for university libraries to improve the quality of lectures and carry out brand construction. This paper introduces the present situation of the construction of the lecture brand of the university library in Anhui Province, and selects the lecture brands of the library of the University of Science and Technology of China, the library of Anhui University and the library of Anhui normal University to carry on the key investigation and analysis. This paper summarizes the characteristics and shortcomings of the construction of lecture brand in the university library of Anhui province. The brand consciousness is weak, the orientation of the lecture brand is not clear, and the quantity and quality of the lecture need to be improved in Anhui university library. The university library lecture brand marketing and promotion is not in place, the lecture form is single, the lecture resource is not balanced in the school, and so on. In view of these problems, the author puts forward that Anhui university library should strengthen the brand consciousness and accurately position the lecture brand. To improve the quantity and quality of lectures from many aspects, to open up all-around marketing channels of lectures, to enrich the form of lectures, to expand the comprehensive utilization of all kinds of resources by the brand of lectures, and to establish an alliance of lectures among colleges and universities in Anhui Province. Only by perfecting itself in the brand construction of university library, can we create a lecture brand with high popularity, far-reaching influence and can stand the test.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G258.6;G252

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