河北办公家具企业营销组合策略研究——以河北PC家具有限公司为例

发布时间：2018-02-16 02:14

本文关键词： 营销组合策略办公家具　出处：《现代经济信息》2016年05期 　论文类型：期刊论文

【摘要】：在河北省经济不断发展的背景下,市场对于办公家具的需求发生着很大的变化。这种变化不仅体现在人们对办公家具需求数量的增加,也体现在消费者对于办公家具质量、款式和环保性等要求的提高。在广东、上海等大型办公家具企业集中的地区,办公家具的市场营销相关的理论研究已经相对成熟,并大量用于实践。而我省在办公家具行业相关的研究还显得有些不足,企业的营销观念和管理手段依然比较陈旧,难以适应市场需求的变化和发展。本文以河北省办公家具行业的发展现状为背景,对省内一家具有代表性的办公家具生产企业--河北PC家具有限公司的营销战略进行了分析和研究。目的是为了通过对公司营销组合策略的研究,给PC家具公司提供重要的经营理论依据和科学的营销方向,让公司在日趋激烈的行业竞争中脱颖而出,实现长足的发展。
[Abstract]:With the development of economy in Hebei Province, the market demand for office furniture has changed greatly, which is reflected not only in the increase of people's demand for office furniture, but also in the quality of office furniture by consumers. In Guangdong, Shanghai and other areas where large office furniture enterprises are concentrated, the theoretical research on the marketing of office furniture has been relatively mature. And a large number of practice. But our province in the office furniture industry related research is still some deficiencies, enterprise marketing concepts and management tools are still relatively old, It is difficult to adapt to the change and development of market demand. This paper takes the present situation of office furniture industry in Hebei Province as the background. The marketing strategy of Hebei PC Furniture Co., Ltd, a representative office furniture manufacturer in the province, is analyzed and studied. To provide the PC furniture company with important management theory basis and scientific marketing direction, so that the company will stand out in the increasingly fierce industry competition and achieve great development.
【作者单位】：河北经贸大学;
【分类号】：F274;F426.88

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