朝鲜族传统文化元素在食品包装设计中的应用研究

发布时间：2018-02-24 02:43

本文关键词： 延边朝鲜族朝鲜族传统文化元素食品包装品牌意识　出处：《延边大学》2015年硕士论文　论文类型：学位论文

【摘要】：包装即是营销手段,也是企业的形象。随着延边的经济建设不断加快,延边的包装行业也不断成长,但是与国内其它经济发达地区相比,还存在着较大差距。民族文化是民族的灵魂,它的发展显示着一个民族的精神,是一个民族的历史发展过程中得以成长与壮大的精神支柱。中国朝鲜族做为中华民族大家庭中的重要成员之一,不但继承与发扬了本民族固有的优秀传统文化,博采众长,而且与中华民族传统文化相互影响、相互借鉴,在交融中发扬了优秀的传统与魅力,形成了独具特色的朝鲜族民族文化。朝鲜族传统食品业向现代化、产业化发展过程中,由于包装创意陈旧、缺乏民族文化特色、包装工艺粗糙、包装水平低加之缺乏品牌意识等原因,严重制约了延边民俗食品行业的健康成长与持续发展。如何将朝鲜族传统文化融合于延边民俗食品包装之中,使民俗食品包装饱含朝鲜族文化底蕴,从而提高产品的文化价值与商品价值,让延边食品包装具有令人称奇的丰富艺术表现力和鲜明的朝鲜族文化特色,以成为延边的民俗食品企业与政府部门、设计机构共同思考与探讨的问题。本论文在查阅大量专业书籍与历史文献并充分进行市场现场调查的基础上,首先对中国朝鲜民族传统文化、包装设计及延边朝鲜族食文化的形成与发展、朝鲜族传统元素与包装设计的相互关系进行阐述,并且通过延边食品包装现状市场调查,对延边食品包装业发展现状进行分析,阐述延边品包装中存在的问题并提出对策,探讨如何树立具有延边朝鲜族民族文化特色的延边食品包装品牌,并对延边食品包装设计的发展提出展望。最后,得出本篇论文的结论,延边民俗食品包装,应立足于民族化,在保持传统特色基础上不断创新,将民族文化融入于设计中,抓好品牌建设,提高品牌意识,做到地域文化特殊突出、种类丰富、市场竞争力强、影响力广的延边食品品牌。朝鲜族传统文化的独特魅力,在国内外深受青睐,运用开发好传统文化资源,提炼出文化精髓,结合于民俗食品包装之中,为产品“画龙点睛”,将为民族食品企业树立品牌、走向国际,做到推动作用。
[Abstract]:Packaging is not only a means of marketing, but also a corporate image. With the rapid economic construction of Yanbian, Yanbian packaging industry is also growing, but compared with other economically developed areas in China, There is still a big gap. National culture is the soul of a nation, and its development shows the spirit of a nation. Korean nationality, as one of the important members of the Chinese national family, not only inherits and develops the excellent traditional culture inherent in the nation, but also empowers the masses. Moreover, it has influenced and learned from each other with the traditional culture of the Chinese nation, developed excellent tradition and charm in the blending, formed the unique national culture of the Korean nationality, and developed the traditional food industry of the Korean nationality into modernization and industrialization. Because the packaging originality is old, lacks the national culture characteristic, the packing craft is rough, the packing level is low and lacks the brand consciousness and so on. It seriously restricts the healthy growth and sustainable development of Yanbian folk food industry. How to integrate Korean traditional culture into Yanbian folk food packaging, so that folk food packaging is full of Korean culture, So as to improve the cultural value and commodity value of the products, Yanbian food packaging has amazing rich artistic expression and distinct Korean cultural characteristics, in order to become Yanbian folk food enterprises and government departments, On the basis of consulting a large number of professional books and historical documents and carrying out market field investigation, this paper first discusses the traditional culture of Chinese and Korean nationality. Packaging design and the formation and development of Yanbian Korean food culture, the relationship between Korean traditional elements and packaging design are expounded, and the present situation of Yanbian food packaging industry is analyzed through the market investigation of Yanbian food packaging. This paper expounds the problems existing in the packaging of Yanbian products and puts forward some countermeasures, probes into how to establish the Yanbian food packaging brand with the characteristics of Yanbian Korean nationality national culture, and puts forward the prospects for the development of Yanbian food packaging design. The conclusion of this paper is that Yanbian folk food packaging should be based on nationalization, innovate constantly on the basis of maintaining traditional characteristics, integrate national culture into design, do a good job of brand building, and improve brand awareness. The unique charm of traditional Korean culture is favored at home and abroad. The essence of culture can be extracted by exploiting the traditional cultural resources well, so as to achieve the special and outstanding regional culture, rich variety, strong market competitiveness, wide influence and wide influence on Yanbian food brand, and the unique charm of Korean traditional culture is very popular at home and abroad. Combining with folklore food packaging, it will set up a brand for national food enterprises, go to the world and promote it.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TS206.2

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