网络传媒对女性运动员形象的构建及其生活空间表达

发布时间：2018-02-24 15:36

本文关键词： 女性身体身体娱乐化男权主义父权制性感元素身份认同身体美角色期许　出处：《体育与科学》2017年06期 　论文类型：期刊论文

【摘要】：女性的体育参与经历了曲折的演进过程,现代传媒对女性运动员的报道呈现多元化价值倾向。网络传媒对女性运动员的形象构建存在明显的性别差异,其注意力更倾向于"身体美",对女性运动员的形象构建倾向娱乐化。网络传媒对女性运动员的形象构建不可避免地杂糅着男性的审美期许,同时女性运动员也兼具社会主体文化价值形象。网络媒介对女性运动员形象的建构存在国别与区域差异,体育资讯网站的信息归类相对杂乱。网络传媒中女性运动员生活空间的表达则集中在现代女性身体美的评判标准,网络传媒对女运动员的报道扩展到生活空间;女性运动员的娱乐化主题关注和私密生活的炒作成为网络传媒的营销手段;网络媒介对女性运动员的关注更多地体现为社会身份认同和角色期许的价值元素。
[Abstract]:Women's participation in sports has undergone a tortuous process of evolution. The modern media report on female athletes presents a trend of diversified value. There are obvious gender differences in the image construction of female athletes by the network media. Their attention tends to "body beauty" and tends to entertain the image of female athletes. The network media inevitably mix the male aesthetic expectations with the image construction of female athletes. At the same time, female athletes also have the cultural value image of social subject. There are differences between countries and regions in the construction of female athletes' image by network media. In the network media, the expression of female athletes' living space is concentrated on the evaluation standard of modern female body beauty, and the network media report on female athletes extends to the living space. The entertainment theme of female athletes and the hype of private life become the marketing means of the network media; the attention of the network media to the female athletes is the value element of social identity and role expectation.
【作者单位】：大连财经学院体育部;北京化工大学文法学院社会体育系;中国人民公安大学;
【分类号】：G80-05

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