北京老山击剑俱乐部经营与管理现状研究

发布时间：2018-02-26 14:15

本文关键词： 击剑俱乐部经营管理奥运场馆赛后利用　出处：《北京体育大学》2015年硕士论文　论文类型：学位论文

【摘要】：本文以北京老山击剑俱乐部经营与管理现状作为研究对象,主要通过文献资料法、问卷调查法和访谈法等,对其经营现状进行了研究分析,针对老山击剑俱乐部在发展中面临的几方面问题提出了建议。通过对老山击剑俱乐部的组织结构、经营模式、筹资渠道以及活动开展情况的全面详尽调查,总结了老山击剑俱乐部的经营与管理特点：一是俱乐部具有“国有性”,非私企独立经营,隶属于国家体育总局自行车击剑运动管理中心；二是俱乐部财务管理的非独立性,俱乐部财务由自剑中心统一管理,运营费用由自剑中心统一划拨；三是俱乐部会员年龄结构比较单一,会员多为中小学生,俱乐部的一千余名会员中小学生占90%；四是俱乐部会员发展连续性不强,俱乐部90%的会员为学生,他们把击剑只作为业余爱好,不作职业发展考虑。在此基础上本文进一步对俱乐部经营与管理情况、会员满意度情况、运用奥运场馆情况、国有属性影响等方面进行了深入分析：一是会员满意度的提升主要来自于教练和其他服务人员能够持续地为会员提供优质的服务；二是老山击剑俱乐部作为有效利用奥运场馆的典型代表,盈利情况良好,其经营模式对中国奥运场馆的赛后利用提供了有益的借鉴和启发；三是国有投资管理模式对于俱乐部的积极和消极影响同时存在,俱乐部将不断面临脱离国有事业单位独立经营的改革考验和市场竞争。在上述分析的基础上,本文对老山俱乐部经营与管理提出的建议是：加强营销宣传,拓展招募会员途径；主动迎接改革潮流,积极应对体制变革阵痛,及早探索俱乐部独立经营管理模式；注重消费需求分析,提高俱乐部服务质量,不断提升会员满意度；加强俱乐部人力资源管理,完善薪酬管理与培训体系,优化教练员队伍结构,细化考核标准。
[Abstract]:This paper takes the management and management status of Beijing Laoshan fencing Club as the research object, mainly through the methods of literature, questionnaire and interview, etc., and makes a research and analysis on the present management situation of Beijing Laoshan fencing Club. In view of the problems in the development of Laoshan fencing club, some suggestions are put forward. Through a comprehensive and detailed investigation of the organizational structure, business model, financing channels and activities of the Laoshan fencing club, The characteristics of the management and management of Laoshan fencing club are summarized as follows: first, the club has "state-owned nature", which is operated independently by non-private enterprises, which belongs to the management center of bicycle fencing of the State Sports Administration; second, the non-independence of the financial management of the club. The club finance is managed by the self-sword center and the operating expenses are allocated by the self-sword center. Thirdly, the age structure of the club members is relatively simple, and the members are mostly primary and middle school students. More than 1,000 members of the club account for 90% of primary and middle school students. Fourth, the development of club members is not continuous. 90% members of the club are students. They only use fencing as a hobby. On the basis of this, this paper further discusses the management and management of the club, the satisfaction of the members, and the use of the Olympic venues. First, the improvement of the satisfaction degree of the member mainly comes from the coach and other service personnel can provide the high quality service for the member continuously; Second, Laoshan fencing club as a typical representative of the effective use of Olympic venues, profit is good, its business model for China's Olympic venues after the use of a useful reference and inspiration; Third, the positive and negative effects of the state-owned investment management mode on the club exist simultaneously, and the club will be faced with the test of reform and market competition from the independent operation of the state-owned institution. On the basis of the above analysis, The suggestions of this paper are as follows: strengthen marketing propaganda, expand the ways of recruiting members, take the initiative to meet the trend of reform, actively deal with the pain of system change, and explore the independent management mode of the club as soon as possible. We should pay attention to the analysis of consumption demand, improve the service quality of the club, enhance the satisfaction of the members, strengthen the management of the club human resources, perfect the salary management and training system, optimize the structure of the coaches, and refine the assessment standards.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G885

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