基于用户导向粗糙集算法的旅行箱设计规则研究

发布时间：2018-02-26 15:37

本文关键词： 粗糙集数据挖掘旅行箱设计规则用户导向　出处：《图学学报》2017年05期 　论文类型：期刊论文

【摘要】：运用粗糙集算法改善用户满意度调查的效果和效率,通过问卷调查原始数据挖掘,识别影响产品销售的各条件属性,提取属性组合的决策规则,开辟用户导向的设计方法和市场开拓研究新路径。利用知名企业问卷调查产品对象数据,完成条件属性组合以及约简和核计算,进行决策规则归纳和筛选,以及属性重要性计算,提取旅行箱设计规则。研究发现:仅有6项关键条件属性有效影响了产品市场绩效,应根据设计规则属性水平和市场表现的依存关系科学统筹研发设计和营销策略。旅行箱的设计应该回归本源,注重产品整体效果,外观差异化和新颖性,精选优质面料,而不应把过多精力放在华而不实的功能创新以及局部细节雕饰上。
[Abstract]:Rough set algorithm is used to improve the effect and efficiency of user satisfaction survey. Through the original data mining of questionnaire survey, the condition attributes that affect product sales are identified, and the decision rules of attribute combination are extracted. To open up a new way of user-oriented design and research on market development. By questionnaire survey of product object data of well-known enterprises, condition attribute combination, reduction and core calculation are completed, and decision-making rules are summarized and screened. As well as attribute importance calculation, extraction of suitcase design rules. The study found that only 6 key conditions attributes have an effective impact on product market performance, The design and marketing strategy should be integrated according to the dependence of design rules, attribute level and market performance. The design of the suitcase should return to the source, pay attention to the overall effect of the product, the appearance difference and novelty, select the high quality fabric, Instead of focusing too much on flashy functional innovation and partial detail sculpture.
【作者单位】：南京航空航天大学经济管理学院;五邑大学艺术设计学院;
【基金】：国家社科基金重点项目(11AGL001) 广东省青年创新人才类项目(2014KQNCX152) 广东高校省级重点平台和重大科研项目(2015GXJK150) 广东省哲学社会科学“十三五”规划学科共建项目(GD16XYS20) 江门市基础与理论科学研究类项目(江科[2015]138号) 五邑大学青年科研基金一般项目社会科学A类(2014sk06)
【分类号】：TP18;TS959.9

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