滕王阁银楼品牌招商手册的设计

发布时间：2018-02-26 15:45

本文关键词： 招商手册珠宝公司加盟连锁　出处：《南昌大学》2016年硕士论文　论文类型：学位论文

【摘要】：招商手册在现代商业活动中起到了非凡的作用,在越来越多的商业沟通和交流之中起到了举足轻重的作用。引导消费者和顾客全面正确的了解企业和产品。让商业交流沟通更直接,更快捷方便。从而促进交易和合作,帮助企业提高招商营销的效率和提高企业整体品牌形象。品牌招商手册是一种吸引投资招商的可视化视觉广告载体。品牌宣传对于产品的推广有着至关重要的作用,好的宣传口碑品牌才能够更好地推销出产品。招商手册是企业市场营销的有效工具,他能吸引更多的投资者和消费者合作与消费;它可以帮助企业系统的宣传推广企业文化和产品,为客户提供精准的项目介绍。我所负责的旗下滕王阁银楼品牌招商手册,是受托于香港汇金国际珠宝有限公司的一个项目。滕王阁银楼品牌是隶属于香港汇金国际珠宝有限公司旗下的品牌。滕王阁银楼品牌在江西省是一个正在逐步扩大的珠宝首饰品牌,此选题则是为了更进一步推进滕王阁银楼品牌的发展,提升品牌宣传力度。在视觉上引导客户进入企业销售理念,直观的为客户展示企业所要表达的一切理念。本文介绍的香港汇金国际珠宝有限公司旗下的加盟连锁品牌滕王阁银楼的《滕王阁银楼品牌招商手册》设计,就是针对滕王阁银楼具体经营状况、产品宣传推广和企业加盟连锁战略规划做出的招商手册的宣传设计。设计目标一方面:是为了对外宣传滕王阁银楼品牌店企业文化和实力、招商加盟政策、产品宣传展示;另一方面要通过招商手册的宣传,在一定程度上吸引大量的加盟商投资加盟。作为南昌最大的珠宝店之一,滕王阁银楼已经在广大消费者中获得了良好的口碑,做好招商手册就能够拨动加盟商想获利的心思,从而吸引投资者,扩大企业经营规模,增强品牌效应;在当下经济形势下滑的情况中,滕王阁银楼迫切需要在珠宝首饰行业脱颖而出,让更多的消费者和加盟商知道他的品牌价值、企业实力以及全新的服务模式。在市场中努力把产品质量做到最优,把企业经营运营成本控制到最优化状态,从而提高企业核心实力,让更多的品牌附加值凸现出来。
[Abstract]:Manual plays a extraordinary role in modern commercial activities, in a growing number of business communication and communication plays a pivotal role. To guide consumers and customers fully and correctly understand the business and commercial products. To communicate more directly, more convenient. So as to promote exchange and cooperation, to help enterprises improve efficiency of investment marketing and improve the overall brand image of enterprises. The brand investment manual is a kind of investment to attract investment visual advertisement carrier. Brand promotion plays a very important role in the promotion of products, good word-of-mouth publicity brand to better sell products. Merchants manual is an effective tool for marketing, he can attract cooperation and the consumption of investors and consumers more; it can help the enterprise system promotion of enterprise culture and products, to provide accurate presentation of the project for the customer. I am responsible for Pavilion of Prince Teng's jewelry brand investment manual, is a project commissioned by the Hongkong Huijin international jewelry limited company. Pavilion of Prince Teng jewelry brand is belonging to the Hongkong Huijin International Jewelry Limited's brand. Pavilion of Prince Teng jewelry brand is an escalating jewelry brand in Jiangxi Province, this topic is in order to further promote the development of more than Pavilion of Prince Teng brand, enhance the brand publicity. In the visual guiding the customer to the enterprise sales philosophy, for customers to show all the intuitive idea of enterprise to express. "Pavilion of Prince Teng brand jewelry merchants manual > this paper describes the design of Hongkong Huijin International Jewelry Co., the company's franchise brand Pavilion of Prince Teng shop according to the Pavilion of Prince Teng, is our specific operating conditions, product promotion and make strategic planning of chain enterprises to join China Merchants manual Publicity design. Design goals: on the one hand is to publicize the Pavilion of Prince Teng jewelry brand shop of enterprise culture and strength, to join investment policy, product promotion; on the other hand through the manual propaganda, to a certain extent, to attract a large number of franchisees to join the investment. As one of Nanchang's largest jewelry shop, Pavilion of Prince Teng store has received a good reputation among consumers, merchants do manual can toggle the franchisee to gain the mind, in order to attract investors, expand business scale, enhance the brand effect; the decline in the current economic situation in the case of Pavilion of Prince Teng store in urgent need of talent shows itself in the jewelry industry, let more consumers know his brand and franchisees the strength of the enterprise value, and a new mode of service. In the market to achieve the optimal product quality, the business operation cost control To optimize the state, so as to improve the core strength of the enterprise, and let more brand add value.

【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524

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