山西省晋城市乡村旅游发展问题研究

发布时间：2018-03-01 23:14

本文关键词： 晋城市乡村旅游 SWOT分析　出处：《沈阳农业大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国经济的发展和人民生活水平的不断提高,越来越多的城市人选择在空闲时离开大城市,去农村感受一下青山绿水、休闲惬意的生活,在此背景下,乡村旅游应运而生。山西省晋城市作为一座传统资源型城市,近几年来响应国家产业转型升级和精准助困脱贫的政策,大力发展乡村旅游业,为晋城市经济发展开辟了新局面,也大大提高了当地农民的收入水平,为晋城市"三农"问题的解决做出了贡献,晋城市乡村旅游发展整体呈现良好态势,但也存在各种问题,本文通过调查分析研究了晋城市发展乡村旅游存在的问题,并提出了相关的对策。首先,在收集整理国内外关于乡村旅游相关文献资料的基础上,通过对相关概念和理论的理解,本文分析了晋城市乡村旅游发展现状,在晋城众多的乡村旅游景点中选取了皇城相府、锡崖沟和司徒小镇三个不同类型的景区作为典型案例进行了介绍。其次,通过实地调查,从游客角度了解了他们对晋城发展乡村旅游的意见和期待,他们希望晋城发展乡村旅游首先要注重"卫生条件的改善";同时也了解了晋城发展乡村旅游给农民带来了哪些负面影响,以及他们认为"基础设施不足"是当前晋城发展乡村旅游应首先解决的问题。第三,通过SWOT分析法,分析了晋城市在发展乡村旅游过程中存在的优势、劣势、机遇和威胁。第四,经过调查分析,认为晋城市在发展乡村旅游过程中存在景区资金投入不足、景区之间发展不均衡;基础设施不够完善;乡村旅游产业链条短、与其他产业缺乏联动;营销手段有待更新;旅游专业人才缺乏和农民缺乏自主开发乡村旅游的能力等问题。最后,对于晋城在发展乡村旅游过程中存在的问题分别提出了加大资金投入力度;完善基础设施;延伸乡村旅游产业链条、建立乡村旅游产业联动机制;更新营销手段;加强旅游专业人才培训和提高农民自主开发乡村旅游的能力等对策。
[Abstract]:With the development of our country's economy and the continuous improvement of people's living standard, more and more city people choose to leave the big cities in their leisure time, and go to the countryside to feel the green mountains and rivers, leisure and comfortable life. In this context, Rural tourism emerged as the times require. Shanxi Province Jincheng as a traditional resource-based city, in recent years, in response to the national industrial transformation and upgrading and precision poverty relief policy, vigorously develop rural tourism, for the economic development of Jincheng a new situation. It has also greatly improved the income level of local farmers and contributed to the solution of the "three rural" problems in Jincheng. The overall development of rural tourism in Jincheng presents a good trend, but there are also various problems. This paper analyzes the problems existing in the development of rural tourism in Jincheng city, and puts forward some relevant countermeasures. Firstly, on the basis of collecting and arranging the literature about rural tourism at home and abroad, Based on the understanding of relevant concepts and theories, this paper analyzes the present situation of rural tourism development in Jincheng, and selects the Imperial City Prime Minister's Office among the numerous rural tourist attractions in Jincheng. Three different types of scenic spots, Xiya Gou and Stu Town, are introduced as typical cases. Secondly, through field investigations, they understand their opinions and expectations on the development of rural tourism in Jincheng from the perspective of tourists. They hope that the development of rural tourism in Jincheng should first pay attention to the "improvement of sanitary conditions"; at the same time, they have also learned about the negative impact of the development of rural tourism in Jincheng on farmers. And they think that "inadequate infrastructure" is the first problem that should be solved in the development of rural tourism in Jincheng. Thirdly, through SWOT analysis, the advantages and disadvantages of the development of rural tourism in Jincheng are analyzed. Opportunity and threat. 4th, through investigation and analysis, it is concluded that there is insufficient investment in scenic areas in the process of developing rural tourism in Jincheng City, the development of scenic spots is not balanced, the infrastructure is not perfect, and the chain of rural tourism industry is short. Lack of linkage with other industries; lack of marketing tools to be updated; lack of tourism professionals and farmers' ability to develop rural tourism on their own. Finally, For the problems existing in the development of rural tourism in Jincheng, the author puts forward the following aspects: increasing the investment of funds, perfecting the infrastructure, extending the chain of rural tourism industry, establishing the linkage mechanism of rural tourism industry, renewing the marketing means; Strengthen the training of tourism professionals and improve the ability of farmers to independently develop rural tourism and other countermeasures.
【学位授予单位】：沈阳农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

【相似文献】