SD微信商业平台发展战略研究

发布时间：2018-03-01 23:19

  本文关键词： 微信商业平台 SD公司 发展战略　出处：《贵州财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国互联网经济的日益发展,越来越多的互联网公司成立。电子商务在我国发展方兴未艾,其中基于互联网的平台类企业发展迅速,自从微信诞生并被广泛使用以来,很多企业利用微信这一社交平台进行商业化运作,在产品研发、营销渠道打造、客户关系维护方面都取得了不错的效果,同时也存在着人力、技术、渠道等方面的问题。本文主要对SD微信商业平台(SD公司)的发展战略进行研究。文章在相关理论研究的基础上,充分分析SD微信商业频台的内外部环境,并通过对其价值链进行分析。从而对SD微信商业平台的发展战略进行构建,提出了基于互联网背景的扩张型发展战略。为了丰富论述,文章深入分析了我国相似企业“你我辣妈”公司的案例,为给SD微信商业平台的发展战略的实施提供实证借鉴。接下来,文章从人力资源体系建立、业务聚焦战略设计、营销渠道构建、战略联盟建设等方面提出具体策略,保证SD公司资源整合性发展战略实施。在此基础上,在分析公司目前状况的基础上,分别从人力资源、业务聚焦、直销渠道、科研等方面的发展战略提出保障措施。最后,文章提出结论和展望,提出战略实施的不足和注意点,以期为SD公司的发展提供建议,并为互联网背景下平台企业发展,尤其是社群平台类企业发展提供一定借鉴。
[Abstract]:With the rapid development of China's Internet economy, more and more Internet Co. The establishment of e-commerce development in China based on the development platform just unfolding, the Internet business rapidly, since the birth of WeChat and was widely used. Many companies use WeChat this social platform for commercial operation, in product development, marketing channels to create customer. The relationship between maintenance have achieved good results, there are also human, technology, channels and other aspects of the problem. This paper focuses on the WeChat SD business platform (SD) to study the development strategy. This article on the basis of relevant theoretical research, the full analysis of WeChat SD commercial frequency Taiwan's internal and external environment, and through the value chain analysis. Thus the development strategy of WeChat SD business platform construction, put forward the expansion of Internet based on the background of the development strategy in order to enrich. This article analyzes China's similar enterprises "you my hot mom's case, to provide empirical reference for the implementation of the development strategy for WeChat SD business platform. Then, the article from the human resources system, focusing on business strategy design, marketing channel construction, put forward specific strategies of strategic alliance construction, ensure the development of the implementation of the strategy of SD company, the integration of resources. On this basis, based on the analysis of the current situation of the company, from human resources, business focus, direct sales channel development strategy, scientific research and other aspects of the security measures are put forward. Finally, the article puts forward the conclusion and prospect, and put forward the problems of strategy implementation and attention, in order to provide suggestions for the development of SD company, and platform for the development of enterprises under the background of Internet, especially the reference community platform class enterprise development.

【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F272
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本文编号：1554028