从“dou出ban”看出版社微信公众号营销策略

发布时间：2018-03-04 07:25

本文选题：出版社　切入点：微信公众号　出处：《出版广角》2015年Z1期 　论文类型：期刊论文

【摘要】：微信公众号营销是较为流行的一种营销模式。目前国内多数出版社已经开通了微信公众号,但营销效果并不理想。微信公众号营销有自己的规律,本文以"dou出ban"为典型案例,分析其成功的原因。对出版社来说,应当积极学习微信公众号营销知识,加强管理,做出特色,从而取得营销的成功。
[Abstract]:WeChat Official account marketing is a popular marketing mode. At present, most domestic publishing houses have already opened the WeChat Official account, but the marketing effect is not ideal. The article takes "dou out ban" as a typical case. To the publishing house, we should learn the marketing knowledge of WeChat Official account actively, strengthen the management, make the characteristic, so as to obtain the success of the marketing.
【作者单位】：郑州工业应用技术学院;
【分类号】：G230.7-F

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