SX供电企业营销稽查体系研究

发布时间：2018-03-04 05:30

本文选题：供电企业　切入点：营销稽查　出处：《华北电力大学(北京)》2017年硕士论文　论文类型：学位论文

【摘要】：电力营销工作点多面广、时效性高,容易发生因供电企业人员业务素质、政策理解、工作态度等差异,导致政策或标准执行不到位的情况。供电企业营销稽查工作能够有效规避营销业务差错及经营漏洞,已经成为供电企业必不可少的内控约束措施,是提高企业经营管理水平和经济效益的重要手段。现有的营销稽查业务资源分散,未形成工作体系,稽查业务的开展多为事后稽查,稽查业务系统功能也不完备,稽查业务缺乏必要的技术支撑,造成供电企业稽查工作效率不高,企业跑冒滴漏等营销管理上的漏洞。因此,迫切需要建立一套完善的营销稽查体系,统筹解决当前营销稽查业务的各种问题。本文在分析了当前营销稽查的现状和存在不足之后,对营销稽查体系需求进行了设计,从营销稽查业务模式和营销稽查业务系统两方面对供电企业营销稽查体系进行优化和建设。首先在营销稽查业务模式方面,建立了预警防控、业务稽查、质量评价三个体系,提出配套的组织体系。其次提出了营销稽查业务系统的优化方案,包括系统总体框架、设计思路,以及系统建设的关键技术。然后结合SX供电企业实际工作案例,介绍了供电企业营销稽查体系工作的具体开展情况,通过实践证明新型营销稽查体系切实消除了原营销稽查的弊端,在供电企业营销管理方面取得了很好的管理成效。最后基于层次分析法建立了供电企业营销稽查体系综合评价指标体系,基于模糊综合评价模型对体系的应用开展综合评价,得出供电企业营销稽查体系评估结果为优秀。本文提出的供电企业营销稽查体系可操作性强,应用效果好,对实践具有很强的指导意义。
[Abstract]:The electric power marketing has a wide range of work points and high timeliness, which is easy to occur due to the differences in personnel's professional quality, policy understanding and working attitude of power supply enterprises. Power supply enterprise marketing audit can effectively avoid marketing errors and operating loopholes, which has become an indispensable internal control restraint measures for power supply enterprises. It is an important means to improve the level of business management and economic benefit of enterprises. The existing marketing audit business resources are scattered, the work system is not formed, the audit business is mostly carried out after the audit, and the function of the audit business system is not complete. The lack of necessary technical support for the audit business results in the inefficient inspection of power supply enterprises and the loopholes in marketing management, such as the leakage and impersonation of enterprises. Therefore, it is urgent to establish a set of perfect marketing audit system. After analyzing the current situation and shortcomings of the current marketing audit, this paper designs the requirements of the marketing audit system. This paper optimizes and builds the marketing audit system of power supply enterprises from two aspects: the business model of marketing audit and the business system of marketing audit. Firstly, in the aspect of business model of marketing audit, three systems are established, such as early warning, prevention and control, business audit and quality evaluation. Secondly, the optimization scheme of marketing audit business system is put forward, including the overall framework of the system, the design idea, and the key technology of system construction. Then combining with the actual work case of SX power supply enterprise, the paper puts forward the supporting organization system. This paper introduces the concrete development of marketing audit system in power supply enterprises, and proves through practice that the new marketing audit system has effectively eliminated the disadvantages of the original marketing audit. Finally, the comprehensive evaluation index system of power supply enterprise marketing audit system is established based on AHP, and the application of the system is evaluated based on fuzzy comprehensive evaluation model. It is concluded that the evaluation result of power supply enterprise marketing audit system is excellent. The power supply enterprise marketing audit system proposed in this paper has strong maneuverability and good application effect, which has a strong guiding significance to practice.
【学位授予单位】：华北电力大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F274

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