网络环境下服装面料图片真实性的研究

发布时间：2018-03-06 12:52

本文选题：网络营销　切入点：服装面料　出处：《青岛大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着现代社会信息化的高速发展,网络营销这一消费模式越来越被人们接受,CNIT-Research(中国IT研究中心)预计,2015年底,中国的网上购物人口将达到3.1亿,继续保持快速增长势头。对于网上成千上万的商品,如何成功吸引消费者的注意,一张成功的商品照片就显得格外重要,服装行业更是如此。服装的颜色、款式、面料的材质、织物组织以及拍摄条件都会影响照片的真实性。另外网络环境的不同,也会影响照片的真实性。怎样在网络环境下更加真实地还原服装面料的各项特征,如服装面料的色彩、质地,使消费者在产生购买欲望的同时,减少因为收到货后与心理预期不符而退换货的现象是网络销售者和消费者关心的。为了最大程度地使网络图片呈现真实的服装面料特质,本文主要从面料色彩以及面料的质地这两方面对服装面料的网络图片呈现手段与面料内在和外在特征的相符程度及其影响因素进行研究。首先对于面料颜色的呈现,本文基于服装面料的特质,即纤维纱线交织排列特点,研究相机参数对于面料图片色彩真实性的影响,如快门速度、光圈值、ISO感光度、锐度、饱和度以及反差值,采用单一变量法调整相机参数,然后将拍摄的照片进行相互对比、与面料对比,得到相机参数对于面料图片色彩的影响规律;并采用正交设计方法,对实验所得数据进行了最优化分析,得到了最能真实的反映织物图片颜色的相机参数值:快门100、光圈8、ISO感光度1200、锐度1。对于面料质地的视觉表达方式,本文针对几种典型的摆拍方式,如平铺式、折叠式、微距拍摄细节以及动态图法等,采用上述遴选的相机最优参数对面料采用不同的拍摄方式进行拍摄,研究这些拍摄方式对不同面料质地特征呈现的图片效果,并对这些拍摄方式所能呈现的面料内在性能特征进行了分析和研究,找出最能真实体现面料质地的拍摄方式。所得的结论有:由平铺法所得照片中显得麻织物更轻薄、紧度小,可以稍微区分棉麻织物,同理也可以稍微区分出麻织物和丝织物;通过漩涡折叠法观察织物的折叠形体可以初步判断出较厚的织物和较薄的织物,根据厚薄可以知道大概的材质,根据毛羽和色泽还可以判断出丝织物和棉织物;通过往复折叠法比较织物的克重和弹性恢复率的大小,还可以看出织物的纱线覆盖系数;对布边局部细节的观察,能帮助我们综合之前整体的信息进而更好的认识这种布料,比如对纱线、织物组织、厚薄的认识更清楚。不同质地的面料,其服装的视觉表现是不同的,这是因为面料的质地体现了面料本身的某些内在特性,例如悬垂性、蓬松性、柔软性、表面性能等,这些性能会影响服装外观的典型特性,而这些典型特性是与织物的平方米克重、抗弯刚度、断裂伸长率以及织物的厚度、弹性伸长率、弹性回复率、折皱回复角等基本性能紧密相关的,因此适当的面料摆拍方式可以真实体现面料的质地,并可以真实反映面料的内在特性。本文通过实验测试的方法对面料典型性能的内在影响因素与其视觉表现的相关性进行了研究,并通过SPSS软件对实验数据进行了相关性分析,得到了面料的悬垂系数以及蓬松值与面料基本性能的相关值。从而确定相关性显著较大的影响因素,以悬挂法图片悬垂夹角的大小对悬垂性的优劣进行直观表现,以织物曲面弧度直径的大小来直观的表现织物蓬松度的大小,确定其对应关系。对于消费者选择到自己心仪的服装、网络服装展示标准奠定基础。
[Abstract]:With the rapid development of modern information society, the network marketing of this consumption pattern is more and more accepted, CNIT-Research (China IT Research Center) is expected by the end of 2015, Chinese online shopping population will reach 310 million, continue to maintain a rapid growth momentum. For thousands of goods online, how to successfully attract the attention of consumers, a successful the photos of the products is particularly important, the clothing industry is even more so. The color of clothing, style, fabric texture, fabric and shooting conditions will affect the authenticity of the photo. In network environment, will also affect the authenticity of the photo. How to restore a more realistic features of the fabric in the network under the environment, such as fabric color, texture, so that consumers desire to buy produce at the same time, because of reduced after the receipt of goods is inconsistent with the psychological expectations and return is the phenomenon of network Network sellers and consumers concerned. In order to maximize the network picture showing the real fabric characteristics, study the consistent degree and influencing factors this paper presents means and fabric of internal and external features of fabric images from the network fabric color and fabric texture in these two aspects. First, this paper presents the fabric color. Based on the characteristics of garment fabrics, namely fiber interwoven arrangement characteristics, research on camera parameters on the influence of fabric color picture of authenticity, such as shutter speed, aperture value, ISO sensitivity, sharpness, saturation and contrast value, using a single variable method to adjust the camera parameters, and then the photos were compared, and the contrast of fabrics, get the influence of camera parameters on fabric color pictures; and using the orthogonal design method, the experimental data for the optimization analysis, The best camera parameters reflect the fabric image color values: 100 shutter, aperture 8 ISO, ISO 1200, 1. for the sharpness of fabric texture visual expression, this paper focuses on several typical pose, such as tiling, folding, macro details and dynamic graph method, the optimal camera the parameter selection of fabrics were photographed by different way of shooting, shooting these research methods for different fabric texture features of images, and the performance characteristics of the inner fabric shooting mode presented by analysis and research, to identify the true embodiment of fabric texture shooting mode. The conclusions are: the photo is tiled by hemp fabric thinner, tightness, can slightly distinguish cotton fabric, similarly can also slightly distinguish the hemp fabric and silk fabric; through the vortex folding method to observe the fabric The folding body can initially determine a thick fabric and thin fabric, according to thickness you can know about the material, according to the color of the hairiness and also can judge the silk fabric and cotton fabric; through the reciprocating folding method of fabric weight comparison and elastic recovery of the size, can also see the yarn fabric the observation of the edge coverage coefficient; local details, can help us comprehensive overall information and better understanding of this kind of cloth, such as yarn, fabric thickness, the more clear. Different fabrics, the visual expression of clothing is different, this is because the fabric texture reflects some the inherent characteristics of the fabric itself, such as drape, fluffy, soft, surface properties, typical characteristics of these properties will affect the appearance of a garment, and these characteristics are typical and Mick square of fabric weight, bending stiffness, fracture The elongation and thickness of fabric elastic elongation, elastic recovery, wrinkle recovery angle is closely related to the basic performance, so the appropriate method can reflect the real fabric before making the fabric texture, and can reflect the inherent characteristics of the fabric. This paper studies through experiments on the typical properties of fabrics between internal factors and the visual performance was carried out, and the data were analyzed by correlation analysis by SPSS software, get the fabric drape coefficient and fluffy value correlation value and basic properties of the fabrics. In order to determine the influence of related factors significantly larger, with pictures of the angle of suspension drape on the drape is shown visually in fabric surface curvature diameter to a visual representation of the fabric fluffy size, determine the corresponding relations. For consumers to choose to own heart instrument service Installation, network clothing exhibition standards lay the foundation.

【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TS941.4

【参考文献】