梁轩:直销银行法人化独立运营是发展趋势,现阶段还应量力而行

发布时间：2018-03-07 03:31

本文选题：法人化　切入点：经营过程　出处：《银行家》2017年05期 　论文类型：期刊论文

【摘要】：正北京银行于201 3年9月1 8日发布直销银行品牌,是国内首家推出直销银行业务的商业银行。在三年多的经营过程中,我们做了不少战略、客户、产品、营销等方面的摸索和经验积累,许多困惑和思路也在不断厘清和修正当中。严格意义上说,直销银行是舶来品,起源于20世纪90年代的欧美,是随着电信及互联网的兴起、
[Abstract]:In September 18th 2013, Beijing Bank announced the Direct selling Bank Brand, which is the first commercial bank in China to launch direct selling banking business. In the course of more than three years of operation, we have done a lot of strategies, customers, products, Marketing and other aspects of the exploration and accumulation of experience, many confusion and ideas are also constantly clarified and revised. Strictly speaking, direct selling banks are imported goods, originated in Europe and the United States in 1990s, with the rise of telecommunications and the Internet.
【作者单位】：北京银行直销银行部;
【分类号】：F832.3

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