S公司市场营销策略研究

发布时间：2018-03-07 05:14

本文选题：铁矿石　切入点：营销　出处：《对外经济贸易大学》2015年硕士论文　论文类型：学位论文

【摘要】：钢铁行业是国民经济的基础性行业,而铁矿石是钢铁行业的基础性原料。我国是一个铁矿石进口大国,经营进口铁矿石的参与者众多,包括国外矿山、国内钢铁生产企业,及各类贸易企业。近年来,铁矿石供求关系及市场环境的深刻变化,给铁矿石的营销方式带来了巨大而深远的影响,给铁矿石的经营带来挑战。本文以营销管理学科作为理论基础,分析了S公司营销策略,审视S公司目前在市场营销工作方面的现状,找出主要问题,并以此为基础上,结合数据分析,总结解决S公司问题的应对办法,为企业摆脱目前的业绩负增长的情况寻找新的思路;并希望通过构建新的营销策略,谋求企业的生存与更广阔的发展空间。
[Abstract]:The iron and steel industry is the basic industry of the national economy, and iron ore is the basic raw material for the steel industry. China is a big importer of iron ore, and there are many participants in the operation of imported iron ore, including foreign mines and domestic iron and steel production enterprises. And various trading enterprises. In recent years, the profound changes in iron ore supply and demand relations and the market environment have brought enormous and far-reaching impact to the way iron ore is marketed. Based on the theory of marketing management, this paper analyzes S Company's marketing strategy, examines the present situation of S Company's marketing work, finds out the main problems, and takes this as the basis. Based on the analysis of data, the paper summarizes the solutions to the problem of S Company, finds new ideas for enterprises to get rid of the current negative growth of performance, and hopes to build new marketing strategies to seek the survival and broader development space of enterprises.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.1;F274

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