企业移动终端App用户信息隐私关注模型构建

发布时间：2018-03-07 12:48

本文选题：移动终端App　切入点：信息隐私关注　出处：《图书情报工作》2017年05期 　论文类型：期刊论文

【摘要】：[目的 /意义]针对企业移动终端App用户,对其信息隐私关注的内在机理进行研究,以进一步丰富信息隐私关注的理论体系,并为企业利用移动终端App进行营销活动和客户关系管理具有重要的指导。[方法/过程]基于感知价值理论和计划行为理论,将信息隐私关注分为感知信息隐私收益和感知信息隐私支出两个维度,结合移动终端App的特点,探讨用户的行为态度、主观规范和感知行为控制对信息隐私关注两个维度的影响机理,以及信息隐私关注与用户信息披露行为之间的逻辑关系。[结果 /结论]最终构建企业移动终端App用户信息隐私关注模型。
[Abstract]:[objective / significance] in order to enrich the theoretical system of information privacy concerns, this paper studies the internal mechanism of information privacy concerns for mobile terminal App users. It has important guidance for enterprises to use mobile terminal App for marketing activities and customer relationship management. [method / process] based on perceived value theory and plan behavior theory, The information privacy concerns are divided into two dimensions: perceived information privacy benefits and perceived information privacy expenditure. Combined with the characteristics of mobile terminal App, the behavior attitude of users is discussed. The influence mechanism of subjective norm and perceptual behavior control on the two dimensions of information privacy concern, And the logical relationship between information privacy concern and user information disclosure behavior. [results / conclusions] finally build the enterprise mobile terminal App user information privacy concern model.
【作者单位】：吉林大学管理学院;
【基金】：吉林大学研究生创新基金资助项目“大数据背景下企业移动终端App用户信息隐私保护需求问题研究”(项目编号:2016127)研究成果之一
【分类号】：G203

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