服装定制微信平台设计

发布时间：2018-03-08 18:42

本文选题：服装定制　切入点：微信平台　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：服装定制一直存在与千百年来的人类社会生活社交中,随着生产技术和消费理念的不断进步而发展,受不同的文化、习俗、传统、思想等方面影响,在造型、色彩、材质、图案等方面表现出了不同的风格。随着社会经济的不断发展,生活水平也在不断提高,消费者对服装定制的选择已经是共同的认知与消费理念,传统的服装店铺(品牌)的销售场所、产品质感、设计、服务等已经不能满足“互联网+”下迅速成长的消费者。本文以山东如意科技集团有限公司皇家如意两化融合项目“服装、服饰的全产业链信息化定制系统”为课题的研究背景,通过分析服装定制的发展与现状、消费者行为心理,结合如意集团的服装定制微信营销的优势和短板,面向服装定制与微信平台的有效结合展开研究。重点在于以微信为社交和营销平台,吸引消费者从消费体验、设计参与、表达需求等方面参与到企业产品运营,将代表互联网技术潮流的微信技术平台结合自动化工业生产基础,全面实现服装全流程规模化个性定制的创新运营模式。
[Abstract]:Clothing customization has always existed in the social life of human society for thousands of years. With the development of production technology and consumption concept, it is influenced by different cultures, customs, traditions, ideas, etc., in shape, color, material, etc. With the development of social economy and the improvement of living standards, consumers' choice of clothing customization has become a common cognition and consumption concept. Traditional clothing store (brand) sales place, product texture, design, Services and other can no longer meet the "Internet" under the rapid growth of consumers. This article with Shandong Ruyi Technology Group Co., Ltd. Royal Ruyi Lianghua fusion project "clothing," Through analyzing the development and present situation of garment customization, consumer behavior psychology, combined with the advantages and disadvantages of WeChat marketing of garment customization of Ruyi Group, The emphasis is on using WeChat as a social and marketing platform to attract consumers to participate in the operation of enterprise products from the aspects of consumption experience, design participation, expression of demand, etc. The WeChat technology platform, which represents the trend of Internet technology, is integrated with the foundation of automated industrial production to realize the innovative operation mode of large-scale customization of clothing in the whole process.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.56;F426.86;F274

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