龙江环保集团发展战略研究

发布时间：2018-03-13 17:04

本文选题：环保企业　切入点：战略　出处：《哈尔滨工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：龙江环保集团前身是清华同方(哈尔滨)水务公司,从2004年开始进入黑龙江省,以哈尔滨市太平污水厂BOT项目为起点,以清华同方品牌资源和资金实力,紧抓国家加强污水治理的政策机遇,争取黑龙江省政府支持,借力特许经营投资模式,以省内区域中心城市为布点,逐步扩展到9个地市,用10年的时间,快速发展成为黑龙江省污水治理标兵企业。受限于当时董事会战略决策:业务领域在黑龙江省内开展,目前全国水务市场增速减缓,黑龙江省的污水市场空间主要集中在乡镇小型污水、存量污水厂升级扩建、污泥市场及供水市场,而黑龙江省的整体财政支付能力下滑,污水业务收入主要来自财政补贴,乡镇污水支付能力更是虚弱,投资风险高。污泥处理是污水处理的最后环节,污泥资源化应用前景不明朗;供水业务受制于水价调整影响,几乎全行业亏损,水价上调举步维艰,短期内供水业务很难形成规范的市场机制。企业处于发展的十字路口。本文从分析企业自身状况入手,以发达国家水务发展历程为参照,纵览国内污水市场发展概况,重点对黑龙江省内污水市场、供水市场做了全面详实的分析。对标国内典型水务企业发展路径和战略选择,采取企业发展战略应用工具PEST、SWOT进行分析,明晰了企业发展战略定位和目标,并分别从竞争定位、产业链定位、组织定位和战略态势定位提出建议。在战略实施建议中,分别从营销战略、财务战略、人力资源战略、研发战略和生产运营战略提出建议。
[Abstract]:The predecessor of Longjiang environmental protection group, Tsinghua Tongfang (Harbin) Water Service Company, from the beginning of 2004, Heilongjiang Province, Harbin City Taiping sewage treatment plant BOT project as the starting point, to Tsinghua Tongfang brand resources and financial strength to seize the country to strengthen the sewage treatment policy opportunities, for the Heilongjiang provincial government support, the investment mode of leveraging the franchise to regional center city for distribution, and gradually extended to 9 cities, with 10 years of time, the rapid development of Heilongjiang province has become the pacesetter enterprises. Sewage treatment limited to the board of directors to carry out business strategic decision: lead domain in Heilongjiang Province, the current national water market growth slowed down, Heilongjiang province sewage mainly concentrated in the township market space small sewage, sewage sludge expansion and upgrading the stock market, and the water supply market, while the overall fiscal payment capacity of Heilongjiang province decline, business income is mainly from sewage Financial subsidies, township sewage capacity to pay is weak, high investment risk. The sludge treatment is the last part of the sewage treatment, application of sludge is not clear; the water supply business subject to the price adjustment effect, almost all industry losses, price increases difficult, short term water supply business is difficult to form a market mechanism to regulate the enterprise in the development. The crossroads. Based on the analysis of their own situation in developed countries in the course of development of water as the reference, overview the general situation of the development of domestic sewage market, focusing on the Heilongjiang province sewage water supply market, the market is analyzed detailed. The underlying development of typical water enterprises domestic path and strategy, take the development strategy of the enterprise application tools PEST, SWOT analysis, clear the development of strategic positioning and goals, and separately from the competitive positioning, industrial chain positioning, organization positioning and strategic posture set Suggestions are put forward in the strategy implementation proposals, including marketing strategy, financial strategy, human resource strategy, R & D strategy and production and operation strategy.

【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：X324;F272

【参考文献】