MG环境下AIO公司荣耀腕表2014-2016年生产运作战略的制定与实施

发布时间：2018-03-14 18:28

本文选题：MG环境　切入点：生产运作战略　出处：《东北大学》2015年硕士论文　论文类型：学位论文

【摘要】：MG(Management Game)是美国卡耐基·梅隆大学开设的一门独具特色的企业管理培训课程。该课程以计算机和互联网技术为支撑,建立了一个模拟企业运营的虚拟环境。目前,全球已有包括美国、加拿大、俄罗斯、乌克兰、智利、阿根廷、日本以及中国等国家的多所大学参与了MG课程,东北大学即在其中。每所大学成立的MG项目小组模拟一家跨国公司,小组成员扮演公司管理层的角色,分别负责总体战略、市场营销管理、生产管理和财务管理。各公司的产品均为腕表,产品线分高端系列产品和低端系列产品两种。每五家公司形成一个竞争环境,每家公司模拟三年的经营管理和市场竞争。本文正是以MG环境下的AIO公司的三年模拟经营为基础,重点研究了其荣耀系列腕表2014-2016年生产运作战略的制定与实施。本文共分为6章,第1章是绪论,阐述了本文的选题背景与研究意义、本文的研究思路与主要内容、本文的主要研究方法等。第2章是生产运作战略管理理论概述,包括生产运作战略的概念、特点、分类及其战略管理的过程等,为AIO公司2014-2016年生产运作战略的制定与实施奠定了较为坚实的理论基础。第3章是MG环境下AIO公司所处的内外环境分析,主要依据已有的理论模型,分别对AIO公司荣耀系列腕表所处的宏观环境、产业环境和企业内部环境进行了分析,得出了相应的SWOT矩阵,为本文后续的研究做好了前期准备。第4章是MG环境下AIO公司荣耀系列腕表2014-2016年生产运作战略的目标及其战略选择,在明确了AIO公司荣耀系列腕表2014-2016年生产运的作战略目标的基础上,为其选择了差异型的生产运作战略。第5章是MG环境下AIO公司荣耀系列腕表2014-2016年生产运作战略的实施,主要从战略实施计划、战略实施举措、战略实施结果、战略实施过程中存在的主要问题及改进办法四个方面分别阐述了AIO公司2014年、2015年和2016年的战略实施。第6章是结束语。
[Abstract]:MG(Management name is a unique business management training course at Carnegie Mellon University, which builds a virtual environment that simulates business operations, based on computer and Internet technology. Many universities in the world, including the United States, Canada, Russia, Ukraine, Chile, Argentina, Japan and China, have participated in MG courses. Northeast University, in which the MG project team set up by each university simulates a multinational corporation, with its members acting as the management of the company, responsible for overall strategy and marketing management, respectively. Production management and financial management. Each company's products are wrist watches, the product line is divided into high-end products and low-end series products. Each of the five companies form a competitive environment, Each company simulates three years of management and market competition. This paper is based on the three-year simulated operation of AIO Company under MG environment. This paper focuses on the formulation and implementation of the production and operation strategy of its glorious series wrist watch 2014-2016. This paper is divided into six chapters, the first chapter is the introduction, the background and significance of this paper, the research ideas and main contents of this paper. Chapter 2 is an overview of the strategic management theory of production operation, including the concept, characteristics, classification and the process of strategic management of production operation strategy. It lays a solid theoretical foundation for the formulation and implementation of the production and operation strategy of AIO Company 2014-2016. Chapter 3 is the analysis of the internal and external environment of AIO Company under MG environment, which is mainly based on the existing theoretical model. The macro environment, industrial environment and internal environment of AIO company are analyzed respectively, and the corresponding SWOT matrix is obtained. Chapter 4 is the goal and strategy choice of AIO's glorious series wrist watch production strategy for 2014-2016 under MG environment. On the basis of defining the strategic goal of the production and transportation of AIO's Glory Series watches from 2014-2016, this paper selects a differentiated production and operation strategy for the watches. Chapter 5 is the implementation of the production and operation strategy of AIO's Glory Series watches in MG environment from 2014-2016. Mainly from four aspects of the strategy implementation plan, the strategy implementation measure, the strategy implementation result, the strategy implementation process main question and the improvement method, elaborated the AIO company 2014, 2015 and 2016 strategy implementation respectively. The sixth chapter is the conclusion.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.87;F273

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