皮具销售企业营销管理系统的设计与实现

发布时间：2018-03-15 12:55

本文选题：皮具销售　切入点：营销管理　出处：《西南科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：皮具销售企业分布广阔,行业布局跨度很大,管理起来十分困难。原本皮具销售企业在管理销售信息的过程中,采用的是手工方法,以手工的方式绘制表格和文本。在统计和查询的过程中,则采用了人工对账方式进行检查。这类方式工作量巨大,效率低下,并且容易出现漏算错算情况。目前皮具销售企业在营销管理上存在以下的不足:账目混乱、信息无法及时反馈、库存信息不准确、手工操作复杂,为解决这些问题需要将集多种功能于一体的销售管理系统构建起来,实现信息化的管理。本文采取了B/S模式,数据库采用的是2005Server SQL,通过ASP.NET技术、UML技术和面向对象的软件构建方法设计了某皮具销售企业的营销管理系统。其中具体对系统、商品、用户和销售的管理功能、查询计算功能进行分析和实现。经过测试,该系统功能及性能指标符合设计要求,能够满足皮具企业的应用要求。
[Abstract]:Leather goods sales enterprises have a wide distribution, a wide range of industries, and are very difficult to manage. In the process of managing sales information, leather goods sales enterprises have adopted a manual method. Tables and texts are drawn manually. In the process of statistics and queries, manual reconciliation is used to check. This kind of method is heavy and inefficient. At present, the following deficiencies exist in the marketing management of leather goods sales enterprises: the accounts are confused, the information can not be feedback in time, the inventory information is inaccurate, and the manual operation is complicated. In order to solve these problems, we need to set up a sales management system with many functions in one to realize the information management. The database adopts 2005 Server SQL, through ASP.NET technology and object oriented software construction method, the marketing management system of a leather goods sales enterprise is designed, in which the management functions of system, commodity, user and sales are specified. The function and performance of the system meet the design requirements and can meet the application requirements of leather enterprises.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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