永泰县休闲农业旅游研究

发布时间：2018-03-15 23:19

本文选题：永泰县　切入点：休闲农业旅游　出处：《福建农林大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的飞跃发展及人们收入水平的逐步好转,越来越多的人意识到旅游的乐趣,以外出旅游为代表的休闲消费逐渐占据消费总额中至关重要的一部分。休闲农业作为一种新兴产业,早在20世纪60年代一些发达国家就曾提出休闲农业的概念。在国家的积极倡导下,"互联网+"风暴在各行各业都掀起了不小的波澜,在旅游业方面,大数据的应用利于行业精细化划分客户需求,为其提供个性化服务,政策和资金的扶持也能够助力农村网络建设,使互联网的经济效益作用能够惠及广大农村地区,更好地为休闲农业旅游服务。可见,休闲农业的发展前景有巨大支持力度,乡村休闲农业旅游必然迎来春天。休闲农业对于农村地区的振兴繁荣和富民作用是非常明显的,它不仅利于农村地区发展新的经济增长点,提升旅游业的发展品质,助于旅游、农业、教育、养老、文化等事业的融合发展,而且对于提高当地及周边的人们的旅游消费水平都有极大的帮助。本论文研究的目的在于通过总结国内外休闲旅游农业的发展历程、以永泰县为研究对象分析,据此提出相应的措施和建议,一方面丰富我国现有休闲旅游农业研究,一方面也为政府相关部门提供发展当地农村经济的意见和建议。本文将永泰县的休闲农业与旅游产业发展作为研究对象,运用文献研究法、比较分析法、SWOT分析方法等,对永泰县休闲农业旅游的资源基础、永泰县休闲农业旅游产品设计及营销策略进行了全面系统的研究,为制定永泰县休闲农业旅游发展的总体目标及战略选择提供了理论依据。
[Abstract]:With the rapid development of Chinese economy and the gradual improvement of people's income level, more and more people realize the pleasure of traveling. Leisure consumption, represented by traveling abroad, gradually occupies a vital part of the total consumption. Leisure agriculture as a new industry, As early as 1960s, some developed countries put forward the concept of leisure agriculture. Under the active advocacy of the country, the "Internet" storm set off quite a few waves in various industries, and in the tourism sector, Big data's application is conducive to the fine division of customer needs in the industry and the provision of personalized services. The policy and financial support can also help the rural network construction, so that the economic benefits of the Internet can benefit the vast rural areas. It can be seen that the development prospects of leisure agriculture have tremendous support, and rural leisure agriculture tourism is bound to usher in spring. The role of leisure agriculture in revitalizing and prospering rural areas and enriching the people is very obvious. It is not only conducive to the development of new economic growth points in rural areas, but also to the promotion of the quality of tourism development, and to the integration and development of tourism, agriculture, education, old-age care, culture, and so on. The purpose of this paper is to summarize the development of leisure tourism agriculture at home and abroad, and take Yongtai County as the research object. On the one hand, it enriches the research on leisure tourism agriculture in China. On the one hand, it also provides advice and suggestions for the relevant government departments to develop the local rural economy. This paper takes the development of leisure agriculture and tourism industry in Yongtai County as the research object, applies the literature research method, the comparative analysis method and the SWOT analysis method, etc. This paper makes a comprehensive and systematic study on the resource basis of leisure agricultural tourism in Yongtai County and the design and marketing strategy of leisure agricultural tourism products in Yongtai County, which provides a theoretical basis for formulating the overall goal and strategic choice for the development of leisure agricultural tourism in Yongtai County.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.4;F592.7

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