社群经济与社群商业模式分析

发布时间：2018-03-16 00:13

  本文选题：社群商业模式　切入点：社群经济　出处：《商业经济研究》2017年22期 　论文类型：期刊论文

【摘要】：社群是进行情感交流、信息传播、价值及文化共享的用户群体,是基于传播媒介所聚合到一起的。推动社群进行演变的,就是在不同的社会发展阶段下媒介技术的进步。促使社群功能不断延伸的就是移动互联网,而推动了粉丝经济和粉丝社群发展的就是互联网。所以在社会发展中,社群价值不断放大,就催生出了"社群经济"。情感价值的传播、裂变性和聚合力、自组织协作及传播,都是移动互联网社群全新的传播特征。对营销、生产、消费的每一个环节都产生了变革性影响的就是用户社群,也就是品牌社群的营销模式、用户参与的生产模式等,所以就形成了自组织循环的社群商业模式。本文针对"微媒体-互联网+首席媒体"社群经济与社群商业模式进行分析探究。
[Abstract]:Communities are user groups for emotional communication, information dissemination, value sharing and cultural sharing, based on the convergence of the media. It is the progress of media technology at different stages of social development. The mobile Internet is what drives the social function to extend, while the Internet is what drives the fan economy and the fan community. So in social development, The spread of emotional value, fission and convergence, self-organization, collaboration and communication are all new communication features of the mobile Internet community. Every link of consumption has a transformative impact on the user community, that is, the marketing model of the brand community, the production model in which the user participates, and so on. Therefore, a self-organizing cycle of community business model has been formed. This paper analyzes the community economy and community business model of "Micromedia-Internet Chief Media".
【作者单位】： 南昌理工学院;
【分类号】：C912.2;F724
，

本文编号：1617455