基于文化传播视角的《茶经》章节标题翻译适应策略研究

发布时间：2018-03-18 08:27

本文选题：文化传播　切入点：《茶经》　出处：《福建茶叶》2017年01期 　论文类型：期刊论文

【摘要】：在一个国际化茶文化传播、茶产业营销的背景中,如何将《茶经》中呈现出来的经典茶文化价值、茶文化审美观念、茶文化的精神内涵、茶文化的物质功效等准确、高雅、通畅地翻译出来,并对跨文化语境中的国外消费者、受众产生积极的茶文化效应是一个十分重要的课题。茶文化传播视角下《茶经》的价值呈现包括茶文化的功利价值:修身养性、养生祛疾;茶文化的社会尊礼价值:以茶待客、以礼待人;茶文化的审美价值:以茶养志、以茶审美。茶文化传播视角下的《茶经》章节标题翻译之基本原则可以从语言维度上的信达雅与通俗易懂相结合、文化维度上的翻译的"互文视阈"原则、交际维度上的语义的适当性转换原则等把握。文化传播视角下《茶经》章节标题的基本翻译适应策略在"形式之美"的翻译适应策略、"意蕴之美"的翻译适应策略两点上是可能的。
[Abstract]:In the context of the spread of international tea culture and the marketing of the tea industry, how to put the classical tea culture value, the aesthetic concept of tea culture, the spiritual connotation of tea culture, the material effect of tea culture, etc., as presented in the Tea Classic, etc., accurately and elegantly. Unobstructed translation, and the cross-cultural context of foreign consumers, It is a very important topic for the audience to produce positive tea culture effect. The value of the Tea Classic from the perspective of tea culture communication includes the utilitarian value of tea culture: self-cultivation, curing health and dispelling illness, and the social respect value of tea culture: treat guests with tea. The aesthetic value of tea culture: keeping records with tea, aesthetic appreciation of tea. The basic principles of chapter title translation of Tea Classic from the perspective of the spread of tea culture can be combined from the linguistic dimension of faithfulness and ease of understanding. The principle of "intertextuality" in translation in cultural dimension. From the perspective of cultural communication, the basic translation strategies of the title of "Tea Classic" in "Beauty of form" and the "Beauty of implication" are the translation adaptation strategies. A little two points are possible.
【作者单位】：郑州大学西亚斯国际学院;
【分类号】：H315.9;TS971

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