基于移动终端平台的儿童有声读物研究

发布时间：2018-03-20 08:41

本文选题：移动终端平台　切入点：儿童有声读物　出处：《南京大学》2017年硕士论文　论文类型：学位论文

【摘要】：互联网时代,以智能手机、平板电脑为主的手持移动终端为各行各业提供了新的发展模式,有声读物市场也不例外。本文在探索儿童有声读物的发展中发现,借助于移动终端平台有助于进一步帮助儿童有声读物传播内容,而且使用更便利、内容更为丰富、可以免费下载,在移动终端平台的盈利模式中采用精品内容用户选择性收听的付费方式,人性化的服务有利于儿童有声读物的进一步发展。本文结合儿童有声读物的时代背景、研究意义,进一步探索使用移动终端平台的优势。首先,绪论的部分主要介绍了本论文的研究背景和意义,研究综述、研究方法、研究框架和创新之处,并做了论述对象的概念界定。证明有声读物已经成为受众主要阅读方式之一,有效补充传统的阅读。尤其是依托移动终端平台,既能够缓解儿童使用学习机、平板电脑、电视等电子产品造成视力的问题,又可以辅助视觉阅读,为儿童提供一条可获知识的新途径。其次,是有关国内外儿童有声读物的发展概述。探究我国儿童有声读物的内涵和外延,价值和意义,追溯其发展历史,并区别于听书。结合国外有声读物的崛起,对其发展的现状进行了总结,国内仍处于探索初期,国外已经意识到有声读物对儿童的启蒙教育作用。第三部分,论述了儿童有声读物相对于传统阅读市场具有巨大优势,移动终端平台有助于推动有声读物的普及,互联网技术已渗透进出版行业,并不断加快创新步伐。最后延伸到移动终端平台上的儿童有声读物的市场前景。第四部分,笔者选取了 4种具有代表性和知名度的有声读物APP进行竞品分析,分别是喜马拉雅FM、蜻蜓FM、荔枝FM、懒人听书,在品牌口号、产品定位、开发运营机构、核心竞争优势、内容生产方式、儿童产品特色付费内容、信息架构、交互性能、盈利模式这9个方面进行横向对比,归纳总结。第五部分,为了深入研究移动终端平台上的儿童有声读物,通过线上线下发放问卷的形式对103名受访者进行了实证调查,收集到可靠的用户信息,用户行为习惯和用户使用感受,并对所得数据统计分析,得出了一定结论。第六部分,综合文献研究、案例分析,问卷调查结果,从中发现移动终端平台上的儿童有声读物存在着四个主要的问题,分别是内容简单,缺乏特色;制作人员素质不高;版权保护是当务之急;盈利模式有待开发。并提出了相应的解决措施:致力内容多元化,提高产品质量;以培训提高内容生产人员专业能力;加强版权立法,以技术手段限制盗版;多渠道营销,精准定位用户。
[Abstract]:In the Internet era, handheld mobile terminals, which are dominated by smart phones and tablets, have provided a new development model for various industries, and the audiobook market is no exception. This paper explores the development of audiobooks for children. With the help of a mobile terminal platform, it helps to further help children disseminate content through audiobooks, and is easier to use and richer and can be downloaded free of charge, In the profit mode of mobile terminal platform, the service of humanization is beneficial to the further development of the children's audiobooks by using the payment mode of selective listening to the premium content users. This paper combines the background of the children's audiobooks, and the significance of the research. First of all, the introduction mainly introduces the research background and significance of this paper, research review, research methods, research framework and innovation. It is proved that audiobooks have become one of the main reading methods of the audience and effectively supplement the traditional reading. Especially, relying on the mobile terminal platform, it can alleviate children's use of learning machines and tablets. Electronic products, such as television, cause vision problems and aid visual reading, providing a new way for children to acquire knowledge. Secondly, It is an overview of the development of children's audiobooks at home and abroad. This paper probes into the connotation and extension, value and significance of Chinese children's audiobooks, traces their development history, and distinguishes them from listening books. This paper summarizes the current situation of its development, domestic is still in the initial stage of exploration, and foreign countries have realized the role of audiobooks in enlightening children. The third part discusses the great advantages of children's audiobooks compared with the traditional reading market. Mobile terminal platforms help promote the popularity of audiobooks. Internet technology has infiltrated the publishing industry and accelerated the pace of innovation. Finally, it extends to the market prospects of audiobooks for children on mobile terminal platforms. Part 4th, The author selected four representative and well-known audiobooks, APP for competitive analysis, namely Himalayan FM, dragonfly FM, litchi FM, lazy people listening to books, brand slogan, product positioning, development of operating institutions, core competitive advantage. Content production mode, children's products feature paid content, information structure, interactive ability, profit model are compared horizontally, summarized and summarized in part 5th, in order to deeply study the children's audiobooks on mobile terminal platform, An empirical survey was conducted among 103 interviewees in the form of online and offline questionnaires, and reliable user information, user behavior habits and user use feelings were collected. Statistical analysis of the data obtained was made, and some conclusions were drawn. Comprehensive literature research, case analysis, questionnaire survey results, found that there are four main problems of children audiobooks on mobile terminal platform, namely, simple content, lack of characteristics, low quality of producers; Copyright protection is an urgent task; profit model needs to be developed. The corresponding solutions are put forward: to diversify content, improve product quality, train and improve professional ability of content producers, strengthen copyright legislation, Limit piracy by technical means; multi-channel marketing, accurate positioning of users.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G230.7

【相似文献】