新常态下夯实国产雪茄营销基础的路径

发布时间：2018-03-22 03:37

  本文选题：新常态　切入点：国产雪茄　出处：《山东社会科学》2016年S1期 　论文类型：期刊论文

【摘要】：烟草新常态是中国经济新常态的缩影,卷烟增速下滑的根本原因是趋势性的,是过去高速增长积累的问题逐步凸显和释放后的迫切要求,是基本面悄然变换后的必然结果。烟草增速转换档位,不是乱转弯,不是急转弯,而是综合分析国家经济社会发展总体趋势并审视自身整体状况后的有清晰目标的主动提质优化。国产雪茄烟作为烟草行业提质优化的重要部分,作为国家财政利税新的增长点和卷烟的有益补充,关注度重视度得到前所未有的提升。文章以新常态下务实高效地夯实国产雪茄营销基础的路径为题,主要围绕中国国内雪茄消费现状,国产雪茄面临的机遇与挑战,夯实国产雪茄营销基础的策略方法等内容展开论述,得出了几点结论,希望能为国产雪茄营销提供一点参考和借鉴。
[Abstract]:The new normal of tobacco is the epitome of the new normal of China's economy. The fundamental reason for the decline of cigarette growth rate is the trend, which is the urgent requirement of the rapid growth and accumulation of tobacco in the past. This is the inevitable result of the quietly changing fundamentals. Tobacco growth rates change gears, not random turns, not sharp turns. It is a comprehensive analysis of the overall trend of national economic and social development and an active optimization of quality improvement with clear objectives after examining the overall situation of the country. Domestic cigars are an important part of the optimization of quality improvement in the tobacco industry. As the new growth point of national fiscal interest and tax and the beneficial supplement of cigarette, the attention has been raised to an unprecedented extent. This article is about the path of consolidating the marketing foundation of domestic cigar under the new normal condition. This paper mainly discusses the current situation of cigar consumption in China, the opportunities and challenges faced by domestic cigars, the strategies and methods of tamping the marketing foundation of domestic cigars, and draws several conclusions. Hope to provide some reference and reference for domestic cigar marketing.
【作者单位】： 山东中烟工业有限责任公司雪茄烟制造中心;
【分类号】：F274;F426.8
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本文编号：1646920