工行公司与法人客户营销系统的分析与研究

发布时间：2018-03-23 11:51

本文选题：信息系统　切入点：营销管理　出处：《云南大学》2015年硕士论文

【摘要】：随着信息化的快速发展,电子银行业务也在不断的增长。虽然中国工商银行拥有国内最大的客户群,但是公司客户的信息化管理未能完全落实信息化银行建设思路,客户经理在对客户的精细化管理和联动营销上力度不够,不能全面掌握和分析客户情况并从中优化客户管理模块。为此,采用现代信息化技术开发一个客户营销系统是目前亟需解决的问题。本文结合软件工程的思想,采用面向对象的建模方法,针对工行的客户营销系统进行分析研究。首先介绍了客户营销系统建设的项目意义和国内外的研究与应用现状,明确了论文研究的内容和主要工作；在业务分析中,根据中国工商银行目前在客户营销管理上存在的问题,对组织机构、业务流程等进行了分析,给出了优化后的业务流程；在功能分析中,论文通过用例分析和用例描述,明确了系统的功能,给出了系统总体功能的包图和子功能包图,包括产品管理,营销管理,客户管理,客户业务信息管理,队伍建设管理,系统管理等子包图；在数据分析中,论文对系统各功能的所需要处理的数据进行了分析,给出了实体类关系图,建立了数据库表结构；论文最后对所做的研究与分析工作进行了总结,并对进一步的工作进行了展望。
[Abstract]:With the rapid development of information technology, electronic banking business is also growing. Although ICBC has the largest customer base in China, the information management of its customers has not fully implemented the idea of building an information bank. The account manager is unable to master and analyze the customer situation and optimize the customer management module in detail management and linkage marketing. Using modern information technology to develop a customer marketing system is a problem that needs to be solved. Firstly, this paper introduces the significance of the construction of customer marketing system and the status quo of research and application at home and abroad, and clarifies the content and main work of the paper. According to the problems existing in the customer marketing management of ICBC, the paper analyzes the organization, business process, and gives the optimized business process. In the function analysis, the paper uses case analysis and use case description. The function of the system is clarified, and the package diagram and sub-function diagram of the overall function of the system are given, including product management, marketing management, customer management, customer business information management, team building management, system management and so on. This paper analyzes the data needed to deal with each function of the system, gives the entity class diagram, establishes the database table structure, and summarizes the research and analysis work done at the end of the paper. The future work is prospected.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

【相似文献】