网络营销客户群体“己”与“他”范围分析

发布时间：2018-03-24 22:30

  本文选题：利己　切入点：利他　出处：《商业经济研究》2015年08期

【摘要】：网络营销的客户群体与现实社会群体一样也经常面临利己和利他两种思路和行动的冲突与协调。网络营销客户群体目标的互容与互斥和网络营销客户群体的多样性和层级性使"己"与"他"可以因人因事而相互转换:人在某些事务上认同的"他们"的一部分很可能转化为在另一些事务上所认同的"己们"的一部分。因此利己与利他也不应是绝对对立,而是可以因人因事而发展转换。利用客户群体转换过程的规律能够有效提高网络营销效率。
[Abstract]:The customer group of network marketing, like the real social group, often faces the conflict and coordination of two kinds of thinking and actions, namely, altruism and altruism. The mutual inclusion and mutual exclusion of the target of network marketing customer group and the diversity of network marketing customer group. Sex and hierarchy make it possible for "self" and "he" to be converted to each other because of events: a part of the "they" that people identify with in some matters is likely to be transformed into a part of the "self" identified in other matters. This self-interest and altruism should not be absolute opposition, Using the law of customer group transformation process can effectively improve the efficiency of network marketing.
【作者单位】： 江门职业技术学院;
【基金】：广东省高等学校人文社会科学一般项目2013WYX M0129的研究成果之一
【分类号】：F713.36
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本文编号：1660320