基于GIS的网络化联通营销支撑系统的设计与实现

发布时间：2018-03-25 05:37

本文选题：GIS　切入点：J2EE　出处：《东北大学》2015年硕士论文

【摘要】：随着计算机技术的进步和发展,近些年来地理信息系统也得到了快速的发展,建立了各种各样的地理信息应用系统,这些系统具有层次众多、覆盖面广、规模重大等特点。地理信息系统的网络化对计算机资源的利用能够提供帮助,能够提升业务的处理能力,同时方便进行业务监控,对统计和查询提供方便。依据系统化的信息管理规划和实际建设经验,本文提出了电信行业营销支撑系统解决方案。本文根据企业的实际需要,设计并实现了基于GIS的网络化营销支撑系统,系统包括经营总览、客户管理、业务管理、名单制管理和安全管理五大部门。利用GIS技术、S2SH框架、Oracle数据库和J2EE平台技术以及软件工程的思想,并且在需求分析基础上对系统进行了总体设计与实现。基于GIS的网络化联通营销支撑系统有营销总览管理、客户管理、业务管理、名单制管理和安全管理五个模块。营销总览管理模块的主要功能包括经营指标、渠道控制和经营报告。客户管理模块实现了集团客户、公众客户和普通客户的管理。业务管理模块包括分配管理、排产管理和地图应用。名单制管理模块为整个联通公司提供了集团客户名单管理等相关功能,名单制管理包括了名单制客户管理、客户拜访、手工账单、考核报表。安全管理模块包括用户、角色、应用系统、系统资源的管理。本网络化营销支撑系统的设计与实现是在联通公司的市场目标、客户需求等有机的结合的基础上进行的。逐步提升电信企业的日常运营管理能力,进一步的提升企业的资源配置与管理,提升企业盈利能力的最终目标。
[Abstract]:With the progress and development of computer technology, GIS has been developed rapidly in recent years, and a variety of GIS applications have been established. These systems have many layers and wide coverage. The network of geographic information system can provide help for the utilization of computer resources, enhance the processing ability of business, and at the same time facilitate business monitoring. On the basis of systematic information management planning and practical construction experience, this paper puts forward the solution of telecom marketing support system. The network marketing support system based on GIS is designed and implemented. The system includes overview of business, customer management and business management. List system management and security management five departments. Using GIS technology to make use of S2SH framework Oracle database and J2EE platform technology and software engineering ideas, And on the basis of demand analysis, the overall design and implementation of the system are carried out. The networked Unicom marketing support system based on GIS includes marketing overview management, customer management, business management, etc. List system management and safety management five modules. The main functions of the marketing overview management module include business indicators, channel control and business reports. Management of public customers and ordinary customers. Business management module includes distribution management, production scheduling management and map application. The list management module provides the whole Unicom company with related functions such as group customer list management, etc. List system management includes list system customer management, customer visit, manual bill, check report. Security management module includes user, role, application system, The design and implementation of the network marketing support system is carried out on the basis of the organic combination of the market objectives and customer requirements of Unicom. Further enhance the enterprise's resource allocation and management, enhance the ultimate goal of corporate profitability.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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