经济型酒店室内设计策略研究

发布时间：2018-03-26 00:40

本文选题：经济型酒店　切入点：室内设计　出处：《华东师范大学》2015年硕士论文

【摘要】：随着经济型酒店得到快速发展的今天,市场供求关系发生了很大的转变,经济型酒店的竞争日趋激烈；随着社会经济的发展,消费者生活方式和需求也发生了转变,消费者追求高品质的意愿更加强烈,面对两个转变带来的挑战,经济型酒店的室内设计如何来应对,如何让经济型酒店的室内设计更好的服务于酒店经营需求,服务于消费者需求,增加酒店的竞争力,是一个亟待解决的课题。本文首先从经济型酒店的室内设计现状出发,分析发现普遍存在个性差异不足、美与文化缺失两大问题,究其原因,这些设计不足是由于设计方向不清楚、设计方法不正确所致。基于两大转变的应对思考,作者引入营销理论为切入点,提出了经济型酒店室内设计策略的概念和要求。其内容包括两大部分,一是设计方向,二是设计方法。通过三个阶段,四个步骤,以及空间设计手法的综合运用,来确保设计策略的目标最终实现。其次,通过对国内外优秀经济型酒店的案例分析研究,证明了设计策略的理论依据和手法运用是可行的,思考的方式是值得借鉴的,最后,作者以参与设计的安徽宏村述理堂大酒店项目为例,从设计方向把握,设计方法运用上,进一步对设计策略的可行性进行了实际验证。
[Abstract]:With the rapid development of economy hotels, the relationship between supply and demand in the market has changed greatly, the competition of economy hotels has become increasingly fierce, and with the development of social economy, the lifestyle and needs of consumers have also changed. Consumers are more willing to pursue high quality, facing the challenges brought by two changes, how to deal with the interior design of economic hotels, how to make the interior design of economic hotels better serve the needs of hotel management, To serve the needs of consumers and to increase the competitiveness of hotels is an urgent task to be solved. First of all, from the present situation of interior design of economic hotels, it is found that there are two major problems, namely, lack of personality difference, beauty and cultural deficiency. The reason is that these design deficiencies are caused by unclear design direction and incorrect design methods. Based on two major changes, the author introduces marketing theory as the starting point. This paper puts forward the concept and requirements of interior design strategy of economical hotel. Its contents include two parts, one is design direction, the other is design method. Through three stages, four steps, and the comprehensive application of space design technique, Secondly, through the case study of excellent economic hotels at home and abroad, it is proved that the theoretical basis and technique of the design strategy is feasible, the way of thinking is worthy of reference, finally, Taking the Anhui Hongcun Shutang Hotel Project as an example, the author further verifies the feasibility of the design strategy from the view of the direction of the design and the application of the design method.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU247.4

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