图书社群营销自运营生态模式的结构转换

发布时间：2018-03-29 23:00

  本文选题：图书营销　切入点：图书社群　出处：《出版发行研究》2017年07期

【摘要】：互联网时代,图书用户逐步呈现部落化、社群化的特点,网络社群的崛起与社群电商的构建正在以我们意想不到的速度与能量改变着出版业的业态和规则。在图书的社会化商业运行中,对图书社群营销而言,至关重要的是用户的体验与认同,以及基于社群提供的会员制增值服务,遵循的法则是以人为本。
[Abstract]:In the Internet era, the library users gradually present the characteristics of tribalization and communitalization. The rise of the network community and the construction of the community e-commerce are changing the publishing industry with unexpected speed and energy.In the social commercial operation of books, it is very important for the community marketing of books to experience and identify with the users, and to provide the value-added service based on the membership system based on the community, following the principle of "people-oriented".
【作者单位】： 河南大学新闻与传播学院;
【分类号】：G239.2
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本文编号：1683225