厦门国贸物业管理有限公司发展战略研究

发布时间：2018-03-30 03:02

本文选题：物业管理　切入点：发展战略　出处：《华侨大学》2015年硕士论文

【摘要】：战略是公司实现可持续发展的重要基础,厦门国贸物业管理有限公司作为厦门市属国有大型企业---厦门国贸控股有限公司的全资子公司,经过二十多年的发展,已成为福建省内管理规模最大的物业服务企业,具有一定的品牌知名度和管理规模,但在今后的发展中,将面临着本地知名物业服务企业的激烈竞争。因此,面对竞争日益激烈的市场环境,如何利用有限的资源抓住物业市场仍将快速发展的机遇、回避发展中可能遇到的威胁、发挥公司自身优势、化解公司存在的劣势,如何认识自身在行业中的地位和市场定位,如何制定符合自身实际情况的发展战略,就成为厦门国贸物业必须认真思考的课题。本文运用战略管理、竞争战略、物业管理等方面的理论知识,对公司的所处的外部宏观环境、行业环境、内部环境、战略选择、战略实施措施等进行了较系统地阐述。本文首先对公司所处的外部宏观环境和行业环境进行了分析,在外部宏观环境分析中,对政策法规环境、社会环境、经济环境、技术环境进行了分析;在行业环境分析中,对行业五种竞争力量、行业战略群体等进行了分析;然后,经过对公司的实地调研,结合公司具有地区品牌知名度、母公司资源支持等优势,及受品牌知名度辐射面不大、市场营销范围受限等劣势,通过SWOT分析法,提出公司应采取的增长型发展战略和集中型竞争战略的建议,确定公司发展战略的总体思路、战略定位、战略目标;最后,为保障公司发展战略的顺利推进,提出公司应采取的各项保障措施,如组织、服务质量、财务、人力资源、品牌保障措施。目前我国的物业服务企业仍处于发展期,很多专家学者对物业服务企业的发展给予关注和研究,但对物业服务企业的发展战略进行系统性研究的不多,相关文献资料较少。本文对厦门国贸物业管理有限公司的发展战略进行了较系统的研究,对促进公司进一步发展,具有现实意义;对其他具有母公司资源支持的地区知名品牌物业服务企业也具有一定的参考作用。
[Abstract]:Strategy is an important foundation for the company to achieve sustainable development. Xiamen International Trade property Management Co., Ltd., as a wholly owned subsidiary of Xiamen Municipal State-Owned Large-scale Enterprise -Xiamen International Trade holding Co., Ltd., has been developing for more than 20 years.It has become the largest property service enterprise in Fujian province, with a certain brand awareness and management scale, but in the future, it will face fierce competition from local well-known property service enterprises.Therefore, in the face of the increasingly competitive market environment, how to use limited resources to seize the opportunity of the rapid development of the property market, avoid the possible threats in the development, give play to the company's own advantages, and resolve the disadvantages of the company.How to understand their position in the industry and market positioning, how to formulate a development strategy in line with their actual situation, become the Xiamen International Trade property must seriously consider the subject.Based on the theoretical knowledge of strategic management, competitive strategy and property management, this paper systematically expounds the external macro environment, industry environment, internal environment, strategic choice and strategic implementation measures of the company.This paper first analyzes the external macro environment and industry environment of the company. In the external macro environment analysis, it analyzes the policy and regulation environment, the social environment, the economic environment, the technical environment, and in the industry environment analysis,This paper analyzes the five competitive forces in the industry, industry strategic groups and so on. Then, through the field investigation of the company, combining the advantages of the company with regional brand awareness, the resources support of the parent company, and so on, the radiation surface of the brand popularity is not large.Through the SWOT analysis, the author puts forward the suggestions of the growth development strategy and the centralized competition strategy, and determines the overall thinking, strategic orientation and strategic goal of the company's development strategy.In order to ensure the smooth progress of the company's development strategy, this paper puts forward all kinds of safeguard measures which should be taken by the company, such as organization, service quality, finance, human resources and brand guarantee measures.At present, the property service enterprises in our country are still in the period of development. Many experts and scholars pay attention to the development of the property service enterprises, but there are few systematic studies on the development strategy of the property service enterprises, and the relevant literature is less.This paper makes a systematic study on the development strategy of Xiamen International Trade property Management Co., Ltd., which is of practical significance to promote the further development of the company.It also has certain reference function to other famous brand property service enterprises with parent company resource support.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F299.233.47

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