关中乡村旅游的民宿体验环境研究

发布时间：2018-03-30 16:13

本文选题：关中　切入点：乡村民宿　出处：《陕西科技大学》2017年硕士论文

【摘要】：民宿作为乡村旅游的名片,也是乡村文化的载体,对于统筹城乡发展,促进农村经济发展和增加农业就业有着重要意义。近几年来关中地区依托丰厚的历史民俗文化资源和自然资源大力发展乡村旅游,涌现了袁家村、马嵬驿等乡村旅游的典型。乡村旅游的发展使得关中地区的乡村民宿数量激增,但是民宿经营同质化、设施设备简陋,服务滞后等问题严重,民宿顾客的体验受到严重影响。本文的研究重点是如何塑造适宜的民宿体验环境,使顾客在民宿的入住过程中能够获得愉悦舒适的感官体验和心理体验。文章第一章介绍了本文的研究背景、目的与意义、创新点。并对国内外关于民宿的研究现状进行了综述。第二章对本文的核心概念“民宿”的概念进行了定义,并就本文的理论基础“体验营销理论”和“环境心理学理论”进行了梳理。第三章首先建立了本文的研究模型和设计了相关问卷调查表。然后通过分析回收的问卷数据,得到三个主要结论:(1)民宿顾客以学历较高的中青年为主。(2)民宿顾客选择入住民宿的三个主要动机为:“想感受当地独有的民俗民风”、“想放松身心,舒缓压力”、和“离周围景区景点近,价格便宜”。(3)民宿体验环境的四个维度中,顾客对于设施与产品体验维度的重要性评价得分最高,其次是环境与氛围体验、服务体验、活动体验。(4)确立了基于顾客认知的民宿体验环境评价指标体系。第四章在分析关中乡村民宿体验环境的发展现状的基础上结合第三章得到的结论提出关中民宿体验环境营造策略:(1)统一布局规划,优化民宿单体环境,营造氛围。(2)完善和提升设施,加快产品升级创新并形成产业链(3)更新经营管理理念,提升从业人员素质,丰富服务内容。(4)设置多种类型和不同参与深度的体验活动。第五章为设计实践部分,第六章为对本文的研究不足和本课题的研究展望的阐述。
[Abstract]:Homestay as rural tourism name card, but also a carrier of rural culture, for urban and rural development, promoting rural economic development and has an important significance to increase agricultural employment. In recent years in Guanzhong area, relying on the rich history and folk culture and natural resources to develop rural tourism, the emergence of Yuanjiacun, typical Mawei rural tourism inn the development of rural tourism. The number of rural pension in Guanzhong area increase, but the management of home stay facilities homogenization, simple equipment, service lag issues such as serious, B & customer experience has been seriously affected. The focus of this paper is how to create a suitable homestay experience, so that customers can obtain pleasant sensory experience and psychological experience in in the process of pension. The first chapter introduces the research background, purpose and significance of innovation. And the domestic and foreign research on pension Summarized the research status. The second chapter on this core concept of "home" concept is defined, and analyzes on the theoretical basis of this paper "experiential marketing theory" and "environmental psychology theory". The third chapter establishes the research model and design the relevant data through questionnaire and questionnaire. Analysis of recycling, we have three conclusions: (1) to the higher degree of customer, youth oriented. (2), customers choose three main motivations in B & B: "want to feel the unique local folk customs", "want to relax, relieve pressure," and "from the surrounding scenic spots near and cheap". (3) the four dimensions of customer experience, environment, facilities and products for the importance of the evaluation experience dimension scored the highest, followed by the environment and atmosphere experience, service experience, work experience (4) was established. Customer perception of the B & B experience environmental evaluation index system. Based on the fourth chapter based on the analysis of Guanzhong rural lodging environment on the development experience with the result of the third chapter puts forward the environment strategy: experience in B & B (1) unified planning, optimization, single environment, create atmosphere. (2) improve and upgrade facilities. To speed up the upgrading of products innovation and the formation of the industry chain (3) update the management concept, improving staff quality, enrich the content of services. (4) set up a variety of types and different depth of participation experience. The fifth chapter is the part of design practice, the sixth chapter is the prospect of the research on the shortcoming of this paper and the research in this paper.

【学位授予单位】：陕西科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247.4

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