“中国制造2025”背景下企业国际化战略研究

发布时间：2018-04-01 19:06

本文选题：“中国制造2025”　切入点：国际化　出处：《贵州财经大学》2017年硕士论文

【摘要】：随着世界经济进入后金融危机时代,世界各国经济复苏无力,各国企业也备受煎熬。虽说中国经济在此次经济危机中仍能保持一定的增长速度,但是仍显现出来中国企业当下的劣势——创新不足、无国际知名品牌、低成本优势逐渐丧失等特点。由此,在2015年3月份,中国总理李克强同志顺势提出“中国制造2025”,利用10年的时间大力发展中国制造业,集中精力为中国企业补课,将中国企业核心竞争力的提升作为当前中国企业国际化的重中之重。“中国制造2025”产业升级及创新理论的提出是有根据的,在国际方面,美国由于经济危机的影响,经济复苏无力,为了提高就业率和企业核心竞争力提出“再工业化”战略以及德国为了保持在工业方面的国际领头羊的地位提出“工业4.0”的发展战略;国内方面,国内消费者对产品质量的日益增长需求,此前粗放式的企业发展战略难以为继,需要找到企业长久的生存之道,所以当前中国制造企业不得不对自己提出了更高的要求,于是在此情况下“中国制造2025”强国策略应运而生。本文在当前国际和国内的大背景下,通过梳理国内外的研究理论和企业国际化经验、通过SWOT分析以及案例分析等多种方法相结合的方式,通过对我国企业国际化现状分析和特征的总结,并在此基础上对我国企业在“中国制造2025”背景下进行SWOT分析,最终对我国企业国际化战略提出了几条思路:一是中国企业国际化的创新驱动战略,创新战略在我国未来经济发展的增长形势,是促进企业进一步升级管理的重要方法;二是,中国企业品牌化战略,中国虽然号称“世界工厂”但是大多从事的是低端的加工环节,为国外品牌从事生产,自我品牌确实寥寥,故,中国企业实行国际化应从打造自身国际知名品牌着手;三是,从中国企业营销战略角度出发,利用当前互联网优势,打造中国国际化的电商营销渠道,从而使得中国企业在国际化的过程中,降低营销成本,扩宽营销方式。
[Abstract]:As the world economy enters the post-financial crisis era, the recovery of the world economy is weak and the enterprises are suffering.Although the Chinese economy can still maintain a certain rate of growth in the current economic crisis, it still shows the current weaknesses of Chinese enterprises-lack of innovation, lack of international well-known brands, loss of low-cost advantage and so on.As a result, in March 2015, Chinese Premier Li Keqiang put forward "made in China 2025" to devote 10 years' time to developing Chinese manufacturing industry and concentrating on making up lessons for Chinese enterprises.The promotion of the core competence of Chinese enterprises is the most important part of the internationalization of Chinese enterprises.The theory of "made in China 2025" industry upgrading and innovation is well founded. In the international arena, because of the impact of the economic crisis, the economic recovery of the United States is weak."Reindustrialization" strategy in order to increase employment and core competitiveness of enterprises and Germany's "industrial 4.0" development strategy in order to maintain its position as an international leader in industry; at the domestic level,The increasing demand for product quality from domestic consumers is beyond the reach of the extensive enterprise development strategy and needs to find a way for enterprises to survive for a long time. Therefore, at present, Chinese manufacturing enterprises have to set higher demands on themselves.In this case, the "made in China 2025" power strategy came into being.In the current international and domestic background, through combing the domestic and foreign research theory and enterprise internationalization experience, through the SWOT analysis and case analysis and other methods combined,Based on the analysis of the current situation and characteristics of the internationalization of Chinese enterprises, the SWOT analysis of Chinese enterprises under the background of "made in China 2025" is carried out.Finally, several ideas are put forward for the internationalization strategy of Chinese enterprises: first, the innovation drive strategy of Chinese enterprises, the growth situation of innovation strategy in the future economic development of our country, is the important method to promote the further upgrading and management of enterprises; the second is,Chinese enterprises brand strategy, although China is known as the "world factory", but mostly engaged in low-end processing links, for foreign brands engaged in production, self-brand is indeed very few, so,The internationalization of Chinese enterprises should begin with the creation of their own international well-known brands. Third, from the perspective of the marketing strategy of Chinese enterprises, they should make use of the current Internet advantages to create an international e-commerce marketing channel for China.In order to make Chinese enterprises in the process of internationalization, reduce marketing costs and broaden marketing methods.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F425

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