移动互联网时代科技出版社的数据营销

发布时间：2018-04-01 20:02

本文选题：移动互联网　切入点：科技出版社　出处：《科技与出版》2015年06期

【摘要】：在以海量数据传播为特色的移动互联网时代,科技类出版社既面临着巨大的冲击,也拥有更多的机遇。结合移动互联网时代资讯与数据的传播特色以及受众的特点,科技类出版社应当以数据营销为核心,利用专业优势,整合专业数据,掌控用户数据,制定数据营销战略,逐渐从传统出版业态转换为以专业数据为平台、以用户数据为纽带的新型内容(数据)提供商,发挥其专业、权威的"数据生产力",打造传统出版与数据出版相融合的新型出版业态。
[Abstract]:In the era of mobile Internet characterized by mass data dissemination, science and technology publishing houses not only face a huge impact, but also have more opportunities.Combining the characteristics of information and data dissemination and audience in the era of mobile Internet, science and technology publishing houses should take data marketing as the core, utilize professional advantages, integrate professional data, control user data, and formulate data marketing strategies.Gradually changing from the traditional publishing format to a new type of content (data) provider with professional data as the platform and user data as the link, to play its professional role,The authoritative "data productivity" creates a new publishing format that combines traditional publishing and data publishing.
【作者单位】：中国建筑工业出版社;
【分类号】：G239.22-F

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