基于情报转化理论的保险从业人员知识能力提升研究

发布时间：2018-04-01 20:08

本文选题：情报转化　切入点：知识内化　出处：《河北大学》2017年硕士论文

【摘要】：保险行业从业人员的知识能力逐渐成为制约保险行业发展的关键问题,作为保险行业的营销主体,保险行业从业人员的展业方式与展业决策对保险行业的发展会产生很大影响,在实际运营状况中,保险行业从业人员面临着知识能力缺失的问题具体分为培训课程中知识转化能力不足的问题以及在运营产销会邀约客户时的确定性缺失问题,知识能力缺失使得保险行业从业人员不能很好的开展自己的工作,在制约自身收入的同时也阻碍着保险行业的健康发展。本文通过对保险从业人员实际开展业务状况的分析,总结出保险从业人员存在知识内化问题与确定性获取问题的原因。通过对情报转化理论的研究,结合认知科学中知识内化方法与哲学科学中的确定性寻求方法及保险从业人员的情报转化与知识能力之间的关系提出解决上述问题的方法。其中知识内化包括知识的同化、顺应和元认知的应用;确定性寻求主要涉及方法和步骤,即通过已有的数据设定初步计划并通过其获得确定性。然后,通过太平人寿精准营销项目中的情报转化、知识内化以及确定性寻求的解决方法来验证保险从业人员可以利用上述方法提高自身从数据/信息资源中获取知识增量与确定性的能力进而验证其可以促进保险从业人员知识能力的提升。
[Abstract]:The knowledge ability of insurance practitioners has gradually become the key problem that restricts the development of insurance industry. As the main body of marketing in insurance industry, the development of insurance industry will be greatly influenced by the development of insurance industry.In the actual operation situation, the insurance industry employees are faced with the problem of lack of knowledge ability, which can be divided into the problem of insufficient knowledge conversion ability in training courses and the lack of certainty when operating production and marketing will invite customers.The lack of knowledge and ability makes the insurance industry employees can not carry out their own work well, while restricting their own income, but also hinder the healthy development of the insurance industry.Based on the analysis of the actual business situation of insurance practitioners, this paper summarizes the reasons for the problems of knowledge internalization and deterministic acquisition among insurance practitioners.Through the study of the theory of information transformation, the methods of solving the above problems are put forward by combining the method of knowledge internalization in cognitive science and the deterministic seeking method in philosophical science, and the relationship between the transformation of information and the ability of knowledge of insurance practitioners.The internalization of knowledge includes the assimilation of knowledge, adaptation and the application of metacognition; deterministic seeking mainly involves methods and steps, that is, setting up a preliminary plan through existing data and obtaining certainty through it.Then, through the information transformation in the Taiping Life Precision Marketing Program,Knowledge internalization and deterministic solutions to verify that insurance practitioners can use these methods to improve their ability to obtain knowledge increments and certainty from data / information resources, and thus to verify that they can promote insuranceThe promotion of knowledge and ability of employees.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F842;F272.92

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