消费集聚效应与新城市营销研究——以江苏省为例

发布时间：2018-04-04 21:11

本文选题：消费集聚　切入点：新城市营销　出处：《求索》2015年02期

【摘要】：后工业化时期,推动城市从工业集聚型向消费集聚型转变,是我国东部城市解决经济发展与资源、环境矛盾困境的新动力。消费承载力、群体消费心理、城市营销模式是影响消费集聚效应的重要因素,服务业比重偏低、内部结构失衡、地区发展不平衡是制约江苏省新城市营销效果发挥的主要原因。以2012-2014年季度数据为基础建立多元线性回归模型,实证分析江苏消费集聚推进新城市营销的效果,研究表明,优化公共服务平台,对服务务工人员提供政策支持,整合优势资源开展新城市营销,有利于我国城市消费集聚效应发挥。
[Abstract]:In the post-industrialization period, the transformation of cities from industrial agglomeration to consumption agglomeration is a new motive force for cities in eastern China to solve the dilemma of economic development, resources and environment.Consumption carrying capacity, group consumption psychology and urban marketing mode are the important factors that affect the effect of consumption agglomeration. The low proportion of service industry, the imbalance of internal structure and the imbalance of regional development are the main reasons that restrict the effect of new city marketing in Jiangsu Province.Based on the 2012-2014 quarterly data, this paper establishes a multivariate linear regression model, and empirically analyzes the effect of Jiangsu consumption agglomeration to promote the new city marketing. The research shows that the optimization of public service platform can provide policy support for service workers.Integrating advantage resources to carry out new city marketing is beneficial to exerting the effect of urban consumption agglomeration in our country.
【作者单位】：常州大学商学院;
【基金】：江苏省社科基金项目“‘消费性聚集经济’视角下消费服务业促进江苏城市经济‘双向’转型研究”(13EYB014)
【分类号】：F126.1;F713.5

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