基于一个纵向案例的后发企业“价值-能力”双向循环与顾客锁定

发布时间：2018-04-05 11:46

本文选题：后发企业　切入点：能力补缺　出处：《管理学报》2015年01期

【摘要】：以事件路径为线索,抽取了一个典型企业40年发展历史的生产质量与市场营销的1 299个事件,应用扎根理论工具把事件划分为4类和3个阶段,描出事件演进的趋势点图。此四类事件(内部实现、质量交付、顾客反馈和需求输入)构成后发企业价值循环的基本过程。研究表明,后发企业的价值循环中伴随能力补缺的反向过程,它们共同形成"价值-能力"的双向循环结构;开放时期技术引进与顾客需求形成的替代渠道,它对"价值-能力"双向循环同时兼具推动和阻碍作用;在市场爆发期双向循环过程被阻断,进入顾客锁定困境。
[Abstract]:Based on the clue of event path, 1 299 events of production quality and marketing in a typical enterprise of 40 years' development history were selected. The events were divided into 4 classes and 3 stages by using the rooted theory tool, and the trend point diagram of event evolution was drawn.These four types of events (internal implementation, quality delivery, customer feedback and demand input) constitute the basic process of the value cycle of the late enterprise.The research shows that the reverse process of capacity filling in the value cycle of the latecomer enterprises forms a two-way circular structure of "value-ability", and an alternative channel between technology introduction and customer demand in the open period.It promotes and impedes the bidirectional cycle of Value-ability simultaneously, and it blocks the two-way circulation process during the period of market outburst and enters the dilemma of customer locking.
【作者单位】：电子科技大学经济与管理学院;
【基金】：国家自然科学基金资助项目(71272131) 中央高校基本科研业务费资助项目(A03010023801135)
【分类号】：F273.1;F274

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