蚌埠市绿色建筑推广对策的SWOT分析

发布时间：2018-04-08 16:20

本文选题：绿色建筑　切入点：推广　出处：《安徽大学》2015年硕士论文

【摘要】：随着保护生态环境,减少资源使用成为共识,为实现可持续发展,加快转变我国的城乡建设的发展方式,推广绿色建筑已成为未来政府要做的重点工作之一。我国的绿色建筑虽已经过近十年的推广,相关的政策、法规、标准逐步完善,各项新技术的研发也广泛开展。但由于受经济发展水平的限制,经济欠发达地区的绿色建筑发展仍处于起步阶段。蚌埠市于2012年开展绿色建筑推广,并于2014年将蚌埠临港开发区申报为安徽省绿色生态示范城区。在皖北地区属于绿色建筑起步较早、发展较快的城市。但由于绿色建筑起步较晚,在如何推广绿色建筑,如何使绿色建筑得以被广泛接受并实施方面,与经济发达地区相比较,还有很大差距。本文根据外部性理论,计划行为理论分析了绿色建筑各参与主体在推广绿色建筑之间的关系。比较上海、江苏、浙江三个省市的绿色建筑发展现状与特点,分析适宜绿色建筑发展的方式方法。简要介绍蚌埠市绿色建筑推广现状,分析目前存在的主要问题,根据政府营销理论,采用SWOT分析法对蚌埠市绿色建筑推广策略进行分析,提出针对蚌埠市目前的现状,可以采用健全组织体系,完善绿色建筑推广政府职责；立足蚌埠实际,制定适应本土的法规、政策；提升技术水平,全面提高绿色建筑品质；进行合理规划,明确绿色建筑发展目标；多种模式并行,有效开展绿色宣传；大力推动示范区建设,引导绿色建筑规模化发展的方式来推广绿色建筑。
[Abstract]:With the protection of ecological environment, reducing the use of resources has become a consensus, in order to achieve sustainable development, speed up the transformation of urban and rural construction in China, the promotion of green buildings has become one of the key tasks to be done by the government in the future.Although the green building in our country has been popularized for more than ten years, the related policies, regulations and standards have been gradually improved, and the research and development of various new technologies have been widely carried out.However, due to the restriction of economic development level, the development of green buildings in underdeveloped areas is still in its infancy.Bengbu City launched green building promotion in 2012 and declared Bengbu Lingang Development Zone as the green ecological demonstration city of Anhui Province in 2014.In north Anhui area belongs to the green building to start early, the fast development city.However, due to the late start of green building, there is still a big gap between how to popularize green building and how to make green building widely accepted and implemented.Based on the theory of externality and the theory of planning behavior, this paper analyzes the relationship between the participants of green building and the promotion of green building.This paper compares the present situation and characteristics of green architecture development in Shanghai, Jiangsu and Zhejiang provinces and cities, and analyzes the ways and methods suitable for the development of green buildings.This paper briefly introduces the present situation of the promotion of green buildings in Bengbu, analyzes the main problems existing at present, according to the theory of government marketing, analyzes the promotion strategy of green building in Bengbu by SWOT analysis, and puts forward the present situation of Bengbu.We can adopt a sound organizational system and perfect the government responsibility for promoting green buildings; base on the reality of Bengbu, formulate laws and policies adapted to local conditions; raise the level of technology, improve the quality of green buildings in an all-round way; and carry out reasonable planning.Make clear the development goal of green building; carry out green propaganda in parallel and effectively; vigorously promote the construction of demonstration area and guide the way of large-scale development of green building to popularize green building.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU201.5

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