丹东供电公司电力市场营销策略研究

发布时间：2018-04-11 05:42

本文选题：电力市场 + 营销策略　；参考：《华北电力大学》2017年硕士论文

【摘要】：随着我国市场经济体系的持续完善,电力行业的改革工作不断深入,2015年,国务院出台了《关于进一步深化电力体制改革的若干意见》,标志着电力行业进入了新一轮的改革阶段。在《关于进一步深化电力体制改革的若干意见》中,明确提出的最大亮点就是有序向社会资本放开配售电业务,意味着我国一直以来电网公司独家垄断配售电的体制被彻底打破,供电企业今后将面临更多的市场竞争和挑战。在这样的背景下,供电企业要确保企业经营利润就必须加强对电力市场的管理和维护,尤其是要加强电力市场营销工作。本文在电力市场营销理论的基础上,分析了丹东供电公司电力市场营销现状,通过运用强弱机危综合分析法对丹东供电公司电力市场营销内部环境进行分析,提出了丹东供电公司在电力市场营销环节存在的主要问题,包括缺乏系统科学的电力市场营销体系、缺乏营销工作的总体策划、服务水平还有待提升等。通过借鉴国内外电力市场营销方面的研究成果和先进经验,运用电力市场营销基础理论,提出解决丹东供电公司电力市场营销工作问题的办法,包括编制营销业务质量管控系统、引入GPRS无线远程抄表系统,推进丹东供电公司建立科学、合理的电力市场营销体系,提高服务质量,从而加强电力市场营销工作,也为其他地市级供电公司开展电力市场营销提供了一定的借鉴意义。
[Abstract]:With the continuous improvement of China's market economy system and the deepening of the reform of the electric power industry, in 2015, the State Council issued some opinions on further deepening the reform of the electric power system, which indicates that the electric power industry has entered a new round of reform stage.In the "opinions on further deepening the Reform of the Electric Power system", it is clear that the greatest bright spot is the orderly opening up of the distribution business to social capital.This means that the system of exclusive monopoly and distribution of electricity by grid companies has been completely broken in our country, and power supply enterprises will face more market competition and challenges in the future.In this context, the power supply enterprises must strengthen the management and maintenance of the electricity market, especially the power marketing work, in order to ensure the operating profit of the power supply enterprises.Based on the theory of electric power marketing, this paper analyzes the current situation of power marketing in Dandong Power supply Company, and analyzes the internal environment of power marketing of Dandong Power supply Company by using the comprehensive analysis method of strong or weak power supply company.The main problems of Dandong Power supply Company in electric power marketing are put forward, including the lack of systematic and scientific electric power marketing system, the lack of overall planning of marketing work, and the need to improve the service level and so on.By referring to the domestic and foreign research results and advanced experience of electric power marketing, and applying the basic theory of electric power marketing, the paper puts forward a method to solve the problem of power marketing in Dandong Power supply Company.Including compiling a quality control system for marketing business, introducing GPRS wireless remote meter reading system, pushing Dandong Power supply Company to establish a scientific and reasonable electric power marketing system and improving service quality, thus strengthening the power marketing work.It also provides some reference for other municipal power supply companies to carry out electricity marketing.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F274

【参考文献】