广电网络客户管理平台的设计与实现

发布时间：2018-04-13 20:50

本文选题：客户管理 + 数据库　；参考：《电子科技大学》2015年硕士论文

【摘要】：电子商务在全球普及已经是当前社会商业趋势,买方市场将在很长时期占据市场的主动权。消费者因为受到购买渠道的拓宽和产品选择空间的扩大影响而在消费心态上日渐成熟,这使得对某种商品长久的忠诚性已经很难在某些客户群体中保持。只有努力掌握客户信息来提升与客户之间的关系沟通,以顾客满意度为基础进行商业设想,企业才能够在竞争中获得更多的市场份额,占据市场的主动性。绝对的优势和绝对的不败之地已经很难存在,在竞争中企业必须具有危机意识,从符合发展潮流的经营理念和经营策略中进行内部外部资源的统一整理,发挥现代企业的管理优势。现代企业的优势性之一就是信息化优势。对于企业与客户之间的业务关系通过客户管理系统的部署可以实现利用信息化建成客户核心性质的企业文化。销售、营销和客户服务等多领域的合作可以通过客户管理的信息化方式提高效率。客户管理系统不仅仅局限于信息化管理方式的呈现,通过有效的定制服务模块,以客户的基本要求提供“量体裁衣”的服务,达到提升客户的满意度效果,使得企业在效率化和利润化之间找到完美节点。客户管理系统通过有效的数据分析还可以提高企业经营效率,在拓展市场和对于重要客户的维护上也能过取得明显的改善效果。广电网络公司是一个客户量非常庞大的业务型企业,为了对网络客户进行有效的管理和服务,可以通过部署广电网络客户管理平台为企业进行客户业务信息化管理。本文主要通过对广电网络公司进行业务分析,以实际调研的形式研究企业的需求分析,整合出管理平台的业务功能。通过明确系统的开发技术来完成整个系统的布置、设计和实现,利用有效的技术架构和数据库部署对系统进行B/S模式的开发工作,最终对广电网络客户管理平台进行实际测试,以确定平台开发项目的实际应用效果。总体来说,本研究将会加深广电网络公司企业核心的竞争力,为企业的运营决策提供了技术保障。
[Abstract]:The popularity of electronic commerce in the world is the current social commercial trend, the buyer's market will occupy the initiative of the market for a long time.Due to the influence of the widening of purchasing channels and the expansion of product selection space, consumers are increasingly mature in their consumption mentality, which makes it difficult for them to maintain their loyalty to a certain commodity for a long time in some customer groups.Only by mastering customer information to enhance the communication between customers and based on customer satisfaction can enterprises gain more market share and occupy market initiative in the competition.Absolute superiority and absolute invincibility have been difficult to exist. In the competition, enterprises must have crisis consciousness and unify internal and external resources from the management concepts and strategies in line with the trend of development.Give full play to the management advantages of modern enterprises.One of the advantages of modern enterprises is the advantage of information technology.Through the deployment of customer management system, the business relationship between enterprises and customers can be realized by using information technology to build the core enterprise culture of customers.Cooperation in various fields such as sales, marketing and customer service can improve efficiency through customer management informatization.The customer management system is not limited to the presentation of the information management mode, through the effective customization service module, provides the "tailor-made" service according to the customer's basic request, achieves the enhancement customer's satisfaction effect,Make the enterprise find the perfect node between efficiency and profit.Through effective data analysis, customer management system can also improve the efficiency of enterprise management, expand the market and maintain important customers.Radio and television network company is a very large number of customers of business enterprises, in order to effectively manage and service network customers, we can deploy the radio and television network customer management platform for enterprises to carry out customer business information management.This paper mainly analyzes the business of the radio and television network company, studies the demand analysis of the enterprise in the form of actual investigation, and integrates the business function of the management platform.Through defining the development technology of the system to complete the layout, design and implementation of the whole system, using the effective technical framework and database deployment to develop the system of B / S mode, and finally to the broadcast and television network customer management platform for practical testing.In order to determine the platform development project practical application effect.In general, this study will deepen the core competitiveness of radio and television companies, and provide technical guarantee for enterprises to make operational decisions.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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