高校专利商业化中的企业需求驱动策略研究

发布时间：2018-04-16 02:31

本文选题：高校专利 + 专利商业化　；参考：《技术经济与管理研究》2015年01期

【摘要】：企业是高校专利商业化运用的市场主体,高校在专利商业化过程中加强对企业需求的管理是实现高校专利技术与市场应用对接的最佳途径,有利于促进高校专利的商业化运用。文章借鉴产业营销领域的客户需求理论,将高校和企业视为专利商业化情境中的供给方和需求方,从专利技术产品、服务和关系三个方面阐述企业需求的具体内容,并根据需求内容的差异将企业需求区分为产品主导型、服务主导型和关系主导型三种类型,将高校专利商业化活动驱动下的企业需求演化过程分为企业需求形成、企业需求累积增长、企业需求演变三个阶段,结合企业需求的内容及类型研究高校在不同阶段的企业需求驱动策略。研究结论对于我国高校的专利商业化运营机制的建立以及商业化实践具有一定参考价值。
[Abstract]:Enterprises are the main body of the market for the commercialization of university patents. Strengthening the management of enterprises' demand in the process of patent commercialization is the best way to realize the docking of patent technology and market application in colleges and universities, which is conducive to promoting the commercialization of university patents.Based on the theory of customer demand in the field of industrial marketing, this paper regards universities and enterprises as the supply side and demand side in the context of commercialization of patent, and expounds the specific contents of enterprise demand from three aspects of patent technology products, services and relationships.According to the difference of demand content, the enterprise demand is divided into three types: product-oriented, service-oriented and relationship-oriented. The evolution process of enterprise demand driven by the commercialization of patent in colleges and universities is divided into enterprise demand formation.There are three stages of the cumulative growth of enterprise demand and the evolution of enterprise demand. Combining with the content and type of enterprise demand, this paper studies the demand-driven strategies of colleges and universities in different stages.The conclusion has some reference value for the establishment and practice of the commercial operation mechanism of patent in colleges and universities in China.
【作者单位】：南通大学商学院;
【基金】：教育部人文社会科学研究青年基金项目(13YJC630063) 江苏省教育规划十二五项目(C-b/2013/01/002) 江苏省2013年度普通高校研究生科研创新计划项目(CXLX13_696) 南通大学高等教育研究课题(2013GJ025)
【分类号】：G644

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