网络经济时代的企业市场营销探析

发布时间：2018-04-17 23:21

本文选题：网络经济 + 营销策略　；参考：《商场现代化》2016年23期

【摘要】：近些年来,现代经济快速发展,计算机网络技术飞速发展,互联网技术广泛应用,这些都宣告着网络经济时代的到来。随着网络经济的到来,人们的生活方式和消费方式都发生了很大的变化,消费者的消费观有了根本性的转变,企业的市场营销环境也发生了翻天覆地的变化,也促使企业的市场营销策略有了根本性的转变,营销方式和营销理念也有了很大的改变,消费者有了新的消费需求,在市场营销中企业间竞争更加激烈。为了能够适应网络经济时代消费者的消费需求,企业就一定要顺应时代的发展,在营销策略、理念和手段等方面进行改变,使企业能够在激烈的市场竞争中立于不败之地。本文先简要分析网络时代市场营销的社会背景,然后再详细分析网络时代企业营销各个方面发生的变化,然后再预测网络时代市场营销的发展趋势,最后再提出几点面对网络经济营销变革的策略。
[Abstract]:In recent years, the rapid development of modern economy, the rapid development of computer network technology and the wide application of Internet technology all announce the arrival of the era of network economy.With the advent of the network economy, people's way of life and consumption have changed greatly, the consumer's view of consumption has changed fundamentally, and the marketing environment of the enterprise has also undergone earth-shaking changes.It also makes the marketing strategy of the enterprise have the fundamental change, the marketing method and the marketing idea also have the very big change, the consumer has the new consumption demand, in the marketing the competition among the enterprises is more intense.In order to adapt to the consumer's consumption demand in the era of network economy, enterprises must adapt to the development of the times and change their marketing strategies, ideas and means, so that the enterprises can be in an invincible position in the fierce market competition.This paper first briefly analyzes the social background of marketing in the network age, then analyzes in detail the changes in various aspects of enterprise marketing in the network age, and then predicts the development trend of marketing in the network age.Finally, it puts forward several strategies to face the network economic marketing reform.
【作者单位】：辽宁商贸职业学院;
【分类号】：F274

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