媒体融合时代新媒体企业的崛起与传统出版单位的转型应对

发布时间：2018-04-18 07:45

  本文选题：媒体融合 + 出版模式　； 参考：《出版广角》2015年11期

【摘要】：从全球范围看,传统出版媒体融合普遍经历了三个阶段:第一阶段为使用技术手段对内容进行改造的数字化过程;第二阶段为纸质媒体与数字媒体的联动发展过程;第三阶段为出版流程重构和新媒体出版物迅猛发展的媒体融合过程。在媒体融合时代,大型互联网公司向出版业跨界袭来,小型技术公司通过出版模式的创新以及互联网用户理念、营销手法的升级也占据了一定的出版市场。美国的出版社如何应对,又对我国的出版有何启示,本文进行了相应的调研,从用户、内容、营销、技术等角度进行了阐述分析。
[Abstract]:From a global perspective, the integration of traditional publishing media has generally experienced three stages: the first stage is the digitization process of using technical means to transform the content, the second stage is the linkage development process between paper media and digital media.The third stage is the process of reconstructing the publishing process and the rapid development of new media publications.In the era of media convergence, large Internet companies are coming across the border to the publishing industry. Through the innovation of publishing mode and the concept of Internet users, small technology companies have also occupied a certain publishing market with the upgrading of marketing techniques.How to deal with and how to enlighten the publishing of our country, this article has carried on the corresponding investigation, from the user, the content, the marketing, the technology and so on angle has carried on the elaboration analysis.
【作者单位】： 中版集团数字传媒有限公司;
【分类号】：G239.1
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本文编号：1767462