青岛移动聚类市场客户经理工作执行系统的设计与实现

发布时间：2018-04-19 00:12

本文选题：待办提醒管理 + 工作管理　；参考：《山东大学》2017年硕士论文

【摘要】：关于如何让聚类市场成为一个新的收入增长点,是目前各个通信运营商面对的重要课题之一。通过对具体市场范围特点的归纳总结,为公司业务规模的进一步拓展打下坚实的基础。对于青岛移动公司同样如此,公司对于聚类市场方面的工作高度重视,希望通过一套较为完善的机制,对目前公司所拥有的市场范围特征进行分析。目前公司的相关机制还不完善,在处理效率方面还有所欠缺,因此决定进行聚类市场客户经理工作执行系统的研发。青岛移动聚类市场客户经理工作执行系统的研发工作采用了 B/S架构、MVC设计模式、SSH框架、Oraclellg数据库、Android平台等技术。B/S架构为常见的浏览器/服务器架构,主要面向本系统的浏览器端以及服务器端;MVC设计模式主要面向系统技术架构的分层,这里将其划分为数据持久层、前台显示层、业务处理层等方面,并采用SSH框架(由Hibernate、Struts、Spring等框架整合而成)对各层面进行负责。在数据管理层面,采用了 Oraclellg数据库,另外根据系统移动应用方面的业务需求,采用了 Android平台技术来对其进行实现。青岛移动聚类市场客户经理工作执行系统实现了待办提醒、工作、营销优惠、聚类信息、系统管理等功能。待办提醒管理实现了合同到期提醒管理、政策提醒管理、客户拜访提醒管理等功能;工作管理实现了计划实施报表管理、拍照报表管理等功能;营销优惠管理实现了政策、手机档案、礼品档案等管理功能;聚类信息管理实现了聚类信息上报管理、聚类信息报表管理等功能;系统管理实现了角色管理、员工档案管理、个人客户管理、用户管理、下行记录管理等功能。青岛移动聚类市场客户经理工作执行系统的研发工作,充分考虑到青岛移动公司的实际业务运转情况,在系统正式投入使用后,有力推进了聚类市场管理工作的进一步发展,为移动公司的市场需求范围的提供了重要保证,并对市场范围的特征进行了梳理和分析,为公司业务需求的进一步拓展奠定了坚实的基础。
[Abstract]:How to make the clustering market become a new revenue growth point is one of the most important issues facing the telecom operators.By summarizing the characteristics of the specific market scope, it lays a solid foundation for the further expansion of the company's business scale.As for Qingdao Mobile Company, the company attaches great importance to the work of clustering market, and hopes to analyze the market scope characteristics of the company through a more perfect mechanism.At present, the related mechanism of the company is not perfect, and the processing efficiency is still lacking, so it is decided to carry on the research and development of the work execution system of the customer manager in the cluster market.The research and development of client manager's work execution system in Qingdao Mobile Cluster Market adopts the B / S architecture, MVC design pattern, SSH framework, Oraclellg database / Android platform and other technologies. The B / S architecture is a common browser / server architecture.The MVC design pattern is mainly oriented to the layer of system technology architecture, which is divided into data persistence layer, foreground display layer, service processing layer and so on.The SSH framework (integrated by frameworks such as hibernate Struts Spring) is responsible for each level.In the aspect of data management, Oraclellg database is adopted. In addition, according to the business requirement of mobile application, the technology of Android platform is adopted to realize it.Qingdao Mobile Cluster Marketing account Manager work execution system realizes the functions of To-do reminder, work, marketing preference, clustering information, system management and so on.To-do reminder management has realized the functions of contract expiration reminder management, policy reminder management, customer visit reminder management, etc.; work management has realized the functions of plan implementation report management, photo report management and so on; marketing preferential management has realized the policy.Mobile phone files, gift files and other management functions; cluster information management to achieve clustering information reporting management, cluster information report management; system management to achieve role management, employee file management, personal customer management, user management,Downlink record management and other functions.The research and development of the execution system for the customer manager in the cluster market of Qingdao Mobile has fully considered the actual business operation of Qingdao Mobile Company. After the system has been formally put into use, it has been able to promote the further development of the cluster market management work.It provides an important guarantee for the market demand range of the mobile company and analyzes the characteristics of the market scope, which lays a solid foundation for the further expansion of the company's business demand.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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