价值链视域下体育用品制造业服务化转型路径及其实践探索——以福建省为例

发布时间：2018-04-22 04:36

本文选题：体育用品制造业 + 服务化　；参考：《福建师范大学学报(哲学社会科学版)》2017年05期

【摘要】：价值链理论揭示了制造业生产过程中,"微笑曲线"两端的研发与营销环节所创造的附加价值高于中间的加工制造环节。体育用品制造业服务化是体育用品制造企业为获取竞争优势,由提供体育用品为核心的传统型制造模式向提供产品、服务和整体解决方案并重的服务型制造转变的过程。本文在体育用品制造业价值链理论分析的基础上,以特步、安踏、361°、一品嘉等代表性企业为典型案例,分析了上述企业通过上游产业链服务化、下游产业链服务化、上下游产业链服务化以及去制造化等领域的实践探索,推动福建体育用品制造业向服务化转型。在此基础上,文章进一步提出福建体育用品制造业跨越"低端锁定"攀升高端价值链的对策建议,为推动福建从体育制造大省向体育制造强省转变提供思路。
[Abstract]:The value chain theory reveals that the value added by R & D and marketing at both ends of the "smile curve" is higher than that in the manufacturing process. Service-oriented sporting goods manufacturing is a process in which sports goods manufacturing enterprises change from traditional manufacturing mode which provides sports goods as the core to service-oriented manufacturing with equal emphasis on providing products, services and overall solutions in order to obtain competitive advantages. Based on the theoretical analysis of the value chain of sporting goods manufacturing, this paper takes the representative enterprises such as Anta 361 掳, Yipingjia and other representative enterprises as typical cases to analyze the service of upstream industrial chain and downstream industry chain. The practical exploration in the fields of upstream and downstream industry chain service and demanufacturing promotes Fujian sports goods manufacturing industry to service transition. On this basis, the paper further puts forward the countermeasures and suggestions for Fujian sports goods manufacturing industry to climb the high-end value chain across the "low end locking", which provides a way of thinking for Fujian to change from a big province of sports manufacturing to a strong province of sports manufacturing.
【作者单位】：福建师范大学经济学院;福建师范大学体育科学学院;
【基金】：福建师范大学2016年度国家经济学基地重点课题(JJ201601) 2017年度福建省中青年教师教育科研重点项目(JZ170005) 2017年中共福建省委统战部人文社科项目(TB17018S)的阶段性研究成果
【分类号】：F426.8

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