网络品牌“A10”的形象设计研究

发布时间：2018-04-25 10:34

本文选题：网络品牌 + A10　；参考：《湖北工业大学》2016年硕士论文

【摘要】：信息时代数字媒体技术对视觉传达设计提出了新的要求,特别是互联网多媒体已成为塑造产品和提升企业知名度的一种网络营销方式。就运营载体的网络品牌而言,是乘风破浪大好发展的时期。网络品牌形象设计的扁平化,以去掉冗余的装饰效果,使企业产品的核心信息得以展现,可以塑造和巩固企业产品在消费者心目中的地位。扁平化的形象识别设计最直接的展现企业内核,并在第一时间引起消费者的共鸣,影响消费者的购买决策。本文通过对网络品牌“A10”的形象设计研究,分析了电子商务环境下网络品牌形象识别系统的设计形式和应用策略,以网络品牌“A10”的形象设计实践案例进行例证。全文分为五大章节,首先以武汉本土网络品牌“A10”设计案例为研究对象,通过同类品牌对比分析,总结归纳出网络品牌视觉形象识别系统设计方案。其次,从提升品牌核心价值为依据,为“A10”视觉形象识别系统设计寻找到可行的实践思路,包括网络品牌“A10”基本视觉元素的标志设计、标准色设计、标准字设计、辅助图形设计。最后,探讨网络品牌“A10”的视觉形象设计在传播中应注重客户购物体验,强调自身特色,提高品牌识别度。
[Abstract]:In the information age, digital media technology has put forward new requirements for visual communication design, especially Internet multimedia has become a network marketing method to shape products and enhance the popularity of enterprises. As far as the network brand of operation carrier is concerned, it is a period of excellent development. The flattening of the network brand image design can remove the redundant decoration effect, make the core information of the enterprise product unfold, and can shape and consolidate the position of the enterprise product in the consumer's mind. Flattening image recognition design is the most direct display of the enterprise core, and in the first time, it causes the resonance of consumers, and affects the consumer's purchase decision. Through the research on the image design of the network brand "A10", this paper analyzes the design form and application strategy of the network brand image identification system under the environment of electronic commerce, and exemplifies the practical case of the image design of the network brand "A10". This paper is divided into five chapters. Firstly, taking the design case of Wuhan's local network brand "A10" as the research object, through the comparative analysis of the similar brands, summed up the network brand visual image recognition system design scheme. Secondly, based on the promotion of brand core value, we find feasible practical ideas for the design of "A10" visual image recognition system, including logo design, standard color design and standard word design of basic visual elements of network brand "A10". Aided graphic design. Finally, the paper discusses that the visual image design of network brand "A10" should pay attention to customer shopping experience, emphasize its own characteristics and improve brand recognition.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524

【相似文献】