工商银行企事业营销信息管理系统研究与分析

发布时间：2018-04-25 13:49

本文选题：营销管理 + 信息系统　；参考：《云南大学》2015年硕士论文

【摘要】：营销管理信息系统是企业或单位必不可少的重要组成部分,它的功能对于企业服务产品的管理具有十分重要的作用。中国工商银行是中国最大的商业银行,拥有中国最大的客户群。随着近年来国内经济的快速发展,银行企事业营销信息管理同样遇到了管理方面的困扰,比如资料管理无序,销售工作混乱,工作效率低下等。在此背景下,工商银行企事业营销信息管理系统的研究与分析就成为一种必要。论文作者结合专业所学和多年银行企事业营销管理工作经验研究分析了工商银行企事业营销信息管理系统。研究分析以项目背景、项目意义和目前的研究与应用现状为前提,明确了研究的主要工作。在业务分析中,论文对系统存在的问题、组织机构、原有业务流程进行了分析,经过重组、再造得出优化后的业务流程；以优化后的业务流程为基础,进行了系统功能分析,明确了系统的用户角色,给出了用例分析,并给出了系统功能总包图和子包图,包括客户管理、营销产品管理、营销过程管理、营销监督管理、营销评价管理、数据管理、系统管理子包图；在数据分析中,完成了控制类图、操作缩略类图和实体类关系图的分析,以操作缩略类图和实体类关系图为基础建立了数据库表结构；论文最后对所做的研究与分析工作进行了总结,并对进一步的工作进行了展望。
[Abstract]:Marketing management information system is an essential part of enterprise or unit, and its function is very important to the management of enterprise service products. ICBC is China's largest commercial bank, with the largest customer base in China. With the rapid development of domestic economy in recent years, the information management of bank, enterprise and marketing has also met with the problems of management, such as disordered data management, disordered sales work, low efficiency and so on. In this context, the ICBC enterprise marketing information management system research and analysis become a necessity. The author analyzes the ICBC enterprise marketing information management system based on the professional study and many years' experience of bank enterprise marketing management. Based on the background of the project, the significance of the project and the current situation of research and application, the main work of the research is clarified. In the business analysis, the paper analyzes the existing problems of the system, the organization, the original business process, after the reorganization, reengineering the optimized business process, based on the optimized business process, carries on the system function analysis, The user role of the system is defined, the use case analysis is given, and the general package diagram and sub-package diagram of the system function are given, including customer management, marketing product management, marketing process management, marketing supervision management, marketing evaluation management, data management, etc. In the data analysis, the control class diagram, the operation abbreviated class diagram and the entity class relation diagram are analyzed, and the database table structure is established based on the operation abbreviated class diagram and entity class relation graph. Finally, the research and analysis work is summarized, and the further work is prospected.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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