大庆油田TX公司发展战略研究

发布时间：2018-04-27 07:10

本文选题：战略管理 + 电信运营商　；参考：《东北石油大学》2015年硕士论文

【摘要】：我国电信市场经过了几次变革,现形成了三家全业务运营商为主体的市场格局。近几年来,我国电信行业发展迅速,不论是宽带互联网还是移动通信网,都在电信业务数量、网络规模上有了很大的提高。大庆油田TX公司一直坚持为油田生产和生活提供通信服务,为地区经济发展服务,不断深化改革,努力实现可持续发展,但伴随着经济的高速发展,电信行业的市场竞争日益激烈,审视公司的内外部环境,机遇与挑战并存,在这种环境下,研究大庆油田TX公司的未来发展战略是十分有必要的。本文旨在利用战略管理的相关理论找到适合企业自身的战略目标和战略方案,对企业增强市场竞争力以及持续发展能力有积极的指导意义。本文首先介绍选题背景和研究意义,通过分析国内外学者在此课题上的研究现状,指出自己的研究路线和方法。其次,阐述企业战略管理的相关理论。再次,对公司面临的战略环境进行分析。利用PEST分析和波特五力模型对外部环境进行分析,明确公司面临的机会与威胁,国家积极推进信息化建设,油田内部各板块对信息化的需求不断增长,外部市场通道已经打开,为走出去提供了机遇。但由于民营资本准入电信市场,“营改增”政策的推出,国际油价持续走低等因素,公司也面临着不小的威胁。从企业资源和能力方面对内部环境进行分析,明确公司的优势与劣势。公司在技术水平、服务质量、客户资源和特色业务方面占有一定的优势,但是传统业务萎缩,设备陈旧落后,固定成本不断增加,人员结构不合理等矛盾日益突出。通过SWOT分析,公司进行战略选择。在公司战略层面,大庆油田TX公司选择密集型成长战略,从中短期看,公司选择以内部发展的方式实现密集型成长,从长期看,可以选择战略联盟的方式,从而发挥协同效应,为公司的发展指明了方向。在竞争战略层面,公司应当选择差异化战略,通过产品或服务的差异化提升竞争优势,在职能战略层面,主要包括营销战略、人力资源战略、财务战略、研究与开发战略等。最后,为了保障发展战略的顺利实施,还应当提供组织结构、人力资源、企业文化等方面的保障措施。
[Abstract]:China's telecommunications market has undergone several changes and now forms a market pattern in which three all-service operators are the main body. In recent years, China's telecommunications industry has developed rapidly, both broadband Internet and mobile communication network, both in the number of telecommunications services, network size has been greatly improved. Daqing Oil Field TX Company has been insisting on providing communication services for oil field production and life, serving regional economic development, deepening reform and striving to achieve sustainable development, but with the rapid development of economy, The market competition of telecommunication industry is becoming increasingly fierce. It is necessary to study the future development strategy of TX Company of Daqing Oilfield under the circumstance of examining the internal and external environment, opportunities and challenges. The purpose of this paper is to find out the strategic objectives and strategies suitable for the enterprises by using the relevant theories of strategic management, which has a positive guiding significance for enterprises to enhance their market competitiveness and sustainable development ability. This paper first introduces the background and significance of the topic, and points out the research route and method by analyzing the current research situation of domestic and foreign scholars on this topic. Secondly, the related theory of enterprise strategic management is expounded. Thirdly, the strategic environment facing the company is analyzed. Using PEST analysis and Porter's five-force model to analyze the external environment, to make clear the opportunities and threats that the company is facing, the state is actively promoting the informatization construction, the demand for informatization is constantly increasing in various plates of oil fields, and the external market channels have been opened. It offers an opportunity to go out. However, due to the private capital entering the telecommunications market, the introduction of the "business reform" policy, the continued low international oil prices and other factors, the company is also facing a large threat. Analyze the internal environment from the aspect of enterprise resources and capability, and clarify the advantages and disadvantages of the company. The company has some advantages in technical level, service quality, customer resources and characteristic business, but the traditional business is shrinking, equipment is outdated, fixed cost is increasing, and personnel structure is unreasonable. Through SWOT analysis, the company carries on the strategic choice. At the company strategic level, Daqing Oilfield TX Company chooses intensive growth strategy. In the short and medium term, the company chooses to realize intensive growth in the way of internal development. In the long run, it can choose the way of strategic alliance to play a synergistic effect. It points the way for the development of the company. At the level of competition strategy, the company should choose differentiation strategy, promote competitive advantage through product or service differentiation, and mainly include marketing strategy, human resource strategy, financial strategy, research and development strategy and so on. Finally, in order to ensure the smooth implementation of the development strategy, we should also provide the organizational structure, human resources, corporate culture and other aspects of security measures.
【学位授予单位】：东北石油大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.22;F272

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