大规模定制平衡判断模型研究

发布时间：2018-04-27 07:34

本文选题：大规模定制 + 大规模定制平衡　；参考：《天津工业大学》2017年硕士论文

【摘要】：进入21世纪,在外部多元化市场环境的拉动力和内部新兴技术发展的推动力双重作用下,企业通过实施大规模定制生产模式为客户提供定制化的产品和服务。大规模定制生产模式融合了大规模生产模式规模化带来的低成本优势和定制生产模式定制化带来的高收益优势,使得企业可以以较低的成本快速响应客户需求,为客户提供定制化的产品和服务,满足客户个性化需求,实现客户价值,从而为企业带来较高的收益,最终实现企业利润的增长。因此,企业实施大规模定制生产模式的一个关键就是在规模化与定制化、成本与收益之间做出权衡,实现大规模定制平衡,赢得利润。以此为背景,本研究的主要目的是对实施大规模定制的企业进行平衡判断,从而为企业下一阶段战略方向提供指导。首先,通过对国内外大规模定制相关文献的系统化分析,指出当前对大规模定制平衡相关理论体系的研究比较缺乏,充分揭示了进行大规模定制平衡判断模型研究的理论价值和现实意义。其次,在大规模定制相关理论的基础上,对大规模定制平衡相关理论进行了阐述,提出了大规模定制平衡策略模型,构建了较为完整的大规模定制平衡理论方法体系。再次,从市场环境、企业能力、产品角度出发,分析了大规模定制平衡关键影响因素,重点研究了企业市场营销能力、供应链管理能力、生产运作能力、组织管理能力。最后,立足于企业,构建了大规模定制平衡判断模型体系,采用标杆比较判断方法和模糊综合评估方法实现定性分析和定量计算。选取机械装备制造企业为例进行实证研究,借助于相关计算软件完成结果分析,并且给出企业下一阶段发展方向和改进建议。
[Abstract]:In the 21st century, under the dual action of the external diversified market environment and the driving force of the development of internal emerging technology, enterprises provide customized products and services to customers through the implementation of mass customization production model. Mass customization (MC) model combines the low cost advantage brought by large-scale production model and the high profit advantage brought by customization production model, which enables enterprises to quickly respond to customer demand at lower cost. To provide customers with customized products and services, to meet the needs of individual customers, to achieve customer value, so as to bring higher profits for enterprises, and ultimately to achieve the growth of corporate profits. Therefore, the key to implement mass customization production model is to make a balance between the scale and customization, between cost and income, to achieve mass customization balance and to gain profits. Against this background, the main purpose of this study is to judge the balance of the enterprises implementing mass customization, thus providing guidance for the strategic direction of enterprises in the next stage. First of all, through the systematic analysis of domestic and foreign mass customization related literature, it is pointed out that the current research on mass customization balance related theoretical system is relatively lacking. It fully reveals the theoretical value and practical significance of the research on mass customization balance judgment model. Secondly, based on the theory of mass customization, this paper expounds the theory of mass customization balance, puts forward a model of mass customization equilibrium strategy, and constructs a relatively complete system of mass customization equilibrium theory and method. Thirdly, from the point of view of market environment, enterprise capability and product, this paper analyzes the key factors of mass customization balance, and focuses on enterprise marketing ability, supply chain management ability, production operation ability and organization management ability. Finally, based on the enterprise, a mass customization balance judgment model system is constructed. The benchmarking comparison method and fuzzy comprehensive evaluation method are used to realize qualitative analysis and quantitative calculation. This paper selects the mechanical equipment manufacturing enterprise as an example to carry on the demonstration research, completes the result analysis with the aid of the related calculation software, and gives the enterprise next stage development direction and the improvement suggestion.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274

【参考文献】