社会化媒体营销在中小零担物流企业中的作用

发布时间：2018-04-28 05:43

本文选题：媒体营销 + 社会化媒体　；参考：《新闻战线》2015年10期

【摘要】：正所谓社会化媒体营销(SMM——Social Media Marketing),是指通过论坛、博客及各种社交网络平台等社会化媒体开展客服、营销或者公共关系维护的一种模式。在其他国家,不少大型的物流企业凭借社会化媒体营销实现了良好的发展。我国很多有规模的零担物流企业,如天地华宇、德邦、佳吉也都运用社会化媒体创建出了科学化的营销平台。这些企业是该行业中的主力,但在国内零担物流行业中95%的中小企业都不能合理运用社会化媒体开展营销,就算
[Abstract]:Social Media marketing is a model of customer service, marketing or public relations maintenance through social media such as forums, blogs and social networking platforms. In other countries, many large logistics enterprises with social media marketing to achieve good development. A lot of small-load logistics enterprises in China, such as Tiandi Huayu, Debang, Jiagi, have also created a scientific marketing platform by using social media. These enterprises are the main part of the industry, but 95% of the small and medium-sized enterprises in the domestic spare part logistics industry can't use social media to carry out marketing properly, even if
【作者单位】：保定职业技术学院党委宣传部;
【分类号】：G206-F;F259.23

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