IBM新闻稿汉译研究

发布时间：2018-04-28 05:58

本文选题：IBM新闻稿 + 汉译　；参考：《西北大学》2015年硕士论文

【摘要】：公司新闻稿是一种承载着特殊功能的写作文体。它作为公司与外界沟通的有效手段,对于公司的发展和品牌形象塑造起着不可替代的促进作用。新闻稿可以在新产品推出时起到重要的宣传作用,它能高效精确地将公司的最新动态信息向外传达,进而帮助公司在激烈的市场竞争中取得先机。是否能成功地将公司的利益和市场的需求相结合,是判断新闻稿是否合格的重要标准。完整的结构、清晰的条理和凝练的表达,再加上引人注意的标题和宣传点就是好的公司新闻稿的基本要素。新闻稿翻译在大型跨国公司开拓海外市场和成功地进行市场营销等方面发挥着非常重要的作用。IBM公司是计算机行业中世界知名的大型跨国公司,其公司新闻稿所提供的信息对于中国相关从业者和关注计算机行业动态的读者来说具有极大价值。因此,新闻稿的翻译质量影响着新闻稿的信息价值。本翻译实践以IBM新闻稿为翻译材料,希望通过对这一有行业代表性的研究对象的分析和研究,探索出适于此类翻译实践的翻译策略。本研究报告共分五个部分：第一部分简要介绍了本研究的背景；第二部分为翻译项目概述,简略介绍了本翻译实践的背景、要求和目的；第三部分梳理了本文作者翻译IBM新闻稿的过程,主要从译前准备、译中和译后审校及质量评估等环节入手对翻译实际过程进行了介绍；第四部分从IBM新闻稿的词汇、句式结构和语篇角度入手,探讨如何运用目的论指导IBM新闻稿这样的应用文体翻译,并结合实例探讨所运用的翻译策略；在研究报告的结语部分,作者对整个研究过程进行了概括和总结,进一步阐释了目的论指导下的科技文本翻译策略,并指出了研究中存在的不足。
[Abstract]:Company press release is a writing style with special function. As an effective means of communication between the company and the outside world, it plays an irreplaceable role in promoting the development of the company and shaping its brand image. Press releases can play an important role in the promotion of new products. They can efficiently and accurately convey the latest information of the company and help the company to get the first chance in the fierce market competition. Whether the company's interests and market needs can be successfully combined is an important criterion to judge whether the press release is up to standard. Complete structure, clear organization and concise expression, together with attractive headlines and publicity points, are essential elements of a good company press release. The translation of press releases plays a very important role in the development of overseas markets and successful marketing by large multinational corporations. IBM is a world-renowned large multinational corporation in the computer industry. The information provided by its company press release is of great value to Chinese practitioners and readers who follow developments in the computer industry. Therefore, the translation quality of press releases affects the information value of press releases. This translation practice takes IBM press release as the translation material, hoping to explore the translation strategies suitable for this kind of translation practice through the analysis and study of this representative research object. This research report is divided into five parts: the first part briefly introduces the background of this study, the second part is a summary of translation projects, briefly introduces the background, requirements and purposes of this translation practice; In the third part, the author introduces the process of translating IBM press releases, mainly from the aspects of pre-translation preparation, Chinese and post-translation revision and quality evaluation, etc. The fourth part introduces the vocabulary of IBM press releases. From the perspective of sentence structure and discourse, this paper discusses how to use Skopos Theory to guide the translation of applied styles such as IBM press releases, and discusses the translation strategies used in the conclusion of the research report. The author generalizes and summarizes the whole research process, further explains the translation strategy under the guidance of Skopos theory, and points out the shortcomings of the research.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H315.9

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